• How to Get the Most Out of Your Political Campaign Ads

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    Posted on Mar 09, 2020 by The Campaign Workshop

    Tips and Tricks for Getting the Most Bang for Your Buck on Your Political Campaign Ads

    Political campaign ads are part of every election cycle and we’re rounding up some tips on how to get the most for your campaign. In this post, we’re focusing on digital ads. Digital ads tend to be more cost-effective than TV, so you can reach a wider audience with a smaller budget. Where you run your ads and on what platforms is determined by your budget, target audience and the size of your race. Social Media Social media ads are a must for any digital…
  • A Guide to Political Communications

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    Posted on Mar 05, 2020 by Joe Fuld

    When It Comes To Political Communications, Make Your Point and Keep It Brief

    Say it! Say it loud and say it proud. Political communications can spread fast or move like molasses depending on how you use it.  We live in a world where political and advocacy campaigns have a lot of ways to communicate and influence their community advocates and opinion leaders. Tactics like television, direct mail, print, Twitter, Facebook, YouTube, Instagram, TikTok, Snapchat, blogs, online video, SMS, etc. are all engaging in their own ways.  However, with all…
  • Native Political Campaign Ads

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    Posted on Mar 02, 2020 by Shelley Rees

    How Do You Use Native for Political Campaign Ads?

    Native ads have become popular over the past few years, but can you use them for political campaign ads?  What is native advertising exactly?  Simply put, native ads are a type of advertising that fits into the content of the media where the ads are placed. An example of this is when you are reading an article about the tech industry – let’s say on your favorite news site – and you see an article about IBM’s innovations in the tech world. That article about IBM is likely sponsored by IBM, which…
  • 7 Questions w/ Martín Diego Garcia on Advocacy Trainings

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    Posted on Feb 26, 2020 by Alicia Barry, Hope Rohrbach

    Everything You Want to Know (and More!) About Our Advocacy Trainings

    Martín Diego Garcia has worked to promote a more representative democracy throughout his career. He has worked on candidate and advocacy trainings to support marginalized communities and progressive politics for the last nine years. Martín began his career as a member of the Gay & Lesbian Victory Fund and Institute’s political team. He worked with Latino Victory Project and Wellstone Action before joining The Campaign Workshop as a Vice President with a focus on training…
  • Find the Right Advocacy Training For You

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    Posted on Feb 24, 2020 by Martín Diego Garcia

    Why Should I Attend An Advocacy Training?

    We strongly believe in continued learning and leadership development and advocacy training at The Campaign Workshop. We even budget resources for our own staff to continuously learn throughout the year, ensuring they’re constantly growing in the areas that they’re interested in. The progressive space has too long leaned on the “learn on the job” model of leadership development. We’re here to tell you that this is not always the best solution. In fact, we’ve found that when our team members have been…
  • Evaluating Political Direct Mail Samples

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    Posted on Feb 20, 2020 by Claire Regan, Sophie Thurber

    7 Questions to Ask Yourself When Reviewing Political Direct Mail Samples

    Even in the digital age, political direct mail is a critical part of any campaign’s communications program. Not only is it cost-effective and efficient, but it is also an impactful way to target and communicate with potential voters. Therefore, when hiring a Democratic direct mail firm, you want to make sure you choose the firm that will produce the best product for…
  • 7 Qs on Storytelling Techniques and Writing With Gavin Edwards

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    Posted on Feb 19, 2020 by Alicia Barry, Hope Rohrbach

    What Storytelling Techniques Will Help Me Stand Out?  

    Gavin Edwards is a three-time New York Times-bestselling author and public speaker. Throughout his career, he has written twelve books and made appearances on NBC’s Today show, VH1’s Behind the Music, and NPR’s All Things Considered. The common thread between Gavin’s praised writing and skilled public speaking is his ability to tell a story in an effective and engaging way. He shared his thoughts with us on his career…
  • 100+ Best Campaign Management Tools List for 2020

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    Posted on Feb 18, 2020 by Alicia Barry, Hope Rohrbach

    What Campaign Management Tools Do I Need This Election Cycle and Why? 

    So your advocacy or political campaign is gearing up for the 2020 cycle, and you’re already starting to find that you can’t possibly keep track of everything that’s going on. Fear not — the 100+ Best Campaign Management Tools List will make your campaign life easier! Updated with new tools, Joe’s 2020 Picks, refined categories, a fresh new look, and a SUPER easy-to-use interactive browsing…
  • Best Practices for Political Direct Mail

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    Posted on Feb 17, 2020 by Elena Veatch

    Political Direct Mail Is Here to Stay 

    For over a decade, folks have written off political direct mail as a remnant of the past akin to the flip phone. In reality, political direct mail is still thriving in the digital age—and it’s playing far more than a supporting role. During the 2018 midterm election cycle, direct mail and television ads accounted for about half of all media spending (whereas digital ads accounted for only…
  • The Ultimate Guide to Hiring Political Consulting Firms

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    Posted on Feb 13, 2020 by Ben Holse

    Political Consulting Firms - A Step-by-Step Hiring Guide 

    Picking a political consulting firms is not an easy decision. This is, after all, going to be your largest expenses, so it’s important that you get it right. Hiring the right consultants cannot guarantee you a win but hiring the wrong ones can guarantee you a loss. Below is a step-by-step guide on how to hire a political consulting firm. Step 1: Figure out what you need There are several types of political consulting firms out there that provide a variety of services and most firms these…
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