• How to Talk to Your Family About Black Lives Matter

    Black woman with palms facing camera saying "Stop Racism"
    Posted on Oct 07, 2020 by Heidi Job

    A Conversation About What the Black Lives Matter Movement Is and Why We Need It

    Across the country and around the world, we have seen protests demanding an end to systemic racism and police brutality in our country as well as justice for the recent murders of George Floyd, Breonna Taylor, Ahmaud Arbery, Tony McDade, Rayshard Brooks, Elijah McClain and countless others.  The Black Lives Matter movement and others like it are incredibly impactful. Social activists are at the forefront, demanding attention be paid to the…
  • How-To Guide For A Campaign Logo

    Graphic designer drawing sketches logo design
    Posted on Oct 05, 2020 by Martín Diego Garcia

    A Guide to Building a Clear and Simple Campaign Logo

    Mixing Text with Visuals: The advertising world is well-versed in using and exploiting the visual language of typography to convey messages that go beyond the overt, verbal language on the page. Cal Swan, author of Language and Typography, says, “These two distinct areas often come together in practice as there is clearly a very strong relationship between the conception of the words as a message and their transmission in visible form.” Nowhere is this more important than in political…
  • How to Guide: Campaign Logos

    Colored pencils vertical, on dark turquoise background
    Posted on Oct 05, 2020 by Martín Diego Garcia

    A Guide to Building a Clear and Simple Campaign Logo

    Mixing Text with Visuals  The advertising world is well-versed in using and exploiting the visual language of typography to convey messages that go beyond the overt, verbal language on the page. Cal Swan, author of Language and Typography, says, “These two distinct areas often come together in practice as there is clearly a very strong relationship between the conception of the words as a message and their transmission in visible form.” Nowhere is this more important than in political…
  • Wacky Ways to Make Presidential Election Predictions

    Monkey and kids wearing tin foil hats and 3D movie glasses with radio and notepad
    Posted on Oct 02, 2020 by Joe Fuld

    Presidential Election Predictions Can Be Made in Pretty Weird Ways

    Looking for accurate presidential election predictions? As Election Day approaches, it seems like every news channel will reference the latest polls or how many points ahead Trump or Biden are in the race for the White House. But as scientific and data centric as polls can be, there are a few unconventional ways to make presidential election predictions, and…
  • Voter Turnout Strategies

    letters in the word vote hanging off a clothesline
    Posted on Oct 01, 2020 by Shelley Rees

    How to Prepare for Election Day with Voter Turnout

    Voter turnout, also known as Get Out the Vote (GOTV), describes a political strategy for a candidate or organization to ensure that eligible voters head to the polls or return their ballots by Election Day, ideally voting for a specific candidate. It’s an essential part of any campaign strategy and can make the difference between winning and losing an election. There are a variety of ways to improve voter turnout, including political direct mail, digital ads, TV and radio buys, canvassing, and…
  • Presidential Election Predictions, Are They Accurate? | Predicting Elections 2020

    Crystal ball sitting on a map
    Posted on Sep 30, 2020 by Joe Fuld

    Making Sense of Presidential Election Predictions for 2020 

    We are often asked to predict the future in politics—especially when it comes to Presidential Election Predictions However, being a political consultant does not mean being the best judge of what will happen on Election Day. We are determined to help our candidates win, and that can make us less objective in predicting electoral odds than we should be. In other words, wanting to win is not always a predictor of actually winning. Check out our podcast on…
  • Debunking the Myth of Mail-In Ballot Voter Fraud

    Pile of mail-in voting envelopes and "I Voted" stickers and an American flag
    Posted on Sep 28, 2020 by Elena Veatch

    Mail-In Ballot Voter Fraud Is Extremely Rare

    Mail-in ballot voter fraud is the biggest problem that doesn’t exist. No one should have to choose between making their voice heard in a pivotal presidential election and risking their life by voting in person during a pandemic. That’s why states have taken measures in 2020 to make mail-in voting easier for and accessible to more voters. This fall, states like California are automatically sending ballots in the mail to all registered voters (rather than just those who explicitly request a ballot).…
  • Early Voting in 2020: What Do Campaigns Need to Know?

    Girl holding up VOTE in letters and smiling at the camera
    Posted on Sep 24, 2020 by Ben Holse

    Answering Your FAQs about Early Voting in 2020

    Due to the ongoing pandemic, we’ve seen a lot of talk recently about early voting in 2020. But early and absentee voting can be very, very different depending on where you live. While there are states that continue to limit absentee voting, early voting, or both, the trend across the country in recent years has been to make it easier for voters to cast a ballot. For instance, some states like New York and Michigan opened up access to early and absentee voting for the 2020 election cycle pre-COVID-…
  • Third-Party Candidates and Kanye | What Campaigns Can Learn from Kanye

    A map of where Kanye is on the ballot in 2020 as a third-party candidate
    Posted on Sep 23, 2020 by Joe Fuld

    What To Do When Third-Party Candidates are in Your Race 

    With a lot of talk about third-party candidates lately, you may be wondering if they can really affect a political race. Well, whether it’s bringing specific issues to the forefront of the race, syphoning off votes from a major party candidate, or even winning the race themselves, third-party candidates can have real impact.  What happens when a third-party candidate runs against you? Republican operatives in a number of states have been working to get Kanye West on the ballot as a third-…
  • Common Mistakes that Local Candidates Make

    ice cream cone with three scoops of ice cream that has been accidentally dropped on the floor
    Posted on Sep 21, 2020 by Ben Holse

    Common Mistakes that Local Candidates Make

    Campaigns for local candidates are different than those for bigger races. While you will still have to work to raise money, local candidates will depend in large part on the community for the resources and volunteers that they need. Local candidates also tend to go without the aid of consultants or those with expensive experience working on a lot of campaigns. Thus, there are often people running local campaigns where it will be their first experience doing this type of work. With that said, here are a…
  • Political Campaign Staff Hiring Guide: Traits Matter More Than Experience

    woman with a flag leading other professionally dressed people
    Posted on Sep 17, 2020 by Joe Fuld

    Traits for Political Campaign Staff and Tips to Hire Great Staffers  

    Whether you're running for city council or congress, hiring your political campaign staff is an essential part of the electoral success. Managing budgets, raising money, running social media, building field programs, prepping candidates for public appearances, and implementing campaign strategies; the political campaign staff is the backbone of every campaign.  To save yourself from unnecessary stress down the line, it's crucial that you hire a capable staff to run your…
  • How to Grow Your Email List for a Political Campaign

    ipad with email logo on screen on chalkboard with envelopes drawn around it
    Posted on Sep 14, 2020 by Shelley Rees

    Grow Your Email List if You Want to Win

    If you’re running for office, you need to grow your email list, no matter how small the race. Building your list will take a long time, so it’s important to start as early as possible. If you’ve run for office before, you can start by reengaging your old list. If you’re new to campaigns, you can start with your friends and family, but where do you go from there?  How do I add people to my list? Begin with the lowest hanging fruit by ensuring that your website includes an easy way for people to sign up for…
  • Gang Printing and Your Mail Program: Creating Economies of Scale to Save $$$

    Ganging Considerations
    Posted on Sep 10, 2020 by Sophie Thurber

    Get the Most Gang (Printing) for Your Buck!

    Let’s talk about gang printing and economies of scale. And—lest you think that “economies of scale” sounds boring—let me assure you that there is nothing boring about saving money. As campaigns get off the ground and start building out their plans, they often want to do several pieces of mail, segmenting their targeting universe (because, crosstabs!) and customizing messages across multiple mailers. But then they get the budget and think, “Welp, I forgot about postage and shipping. And oof, the cost…
  • Opposition Research and Self Research: A Winning Contrast for Your Campaign

    green chat bubble with a thumbs down and red chat bubble with a thumbs up
    Posted on Sep 07, 2020 by Joe Fuld

    How to Use Opposition Research and Self Research in Your Campaign

    Opposition research, or “oppo” for short, is something that every campaign needs to think about even if it as simple as doing a message box exercise or using Google.  Opposition research can be done by a specific type of political consulting firm. They specialize entirely in finding things out about people that a simple Google search would not turn up. (Though they can definitely get details on all Google-able offenses, too.) Opposition research political consulting firms…
  • Women Running for Office: A How-To Guide

    women holding vote buttons
    Posted on Sep 03, 2020 by The Campaign Workshop

    Challenges and Opportunities for Women Running for Office 

    Since Donald Trump was elected in 2016, we have seen women running for office at all levels of government at an unprecedented rate—and winning. We’ve written ultimate guides for running for office in the past, but running for office as a woman comes with a unique set of challenges and opportunities.  Before we jump right into the challenges and opportunities that come along…