• Engaging Digital Creative for Your Political Campaign

    Don't be boring written out in yellow on a blue background
    Posted on Sep 05, 2019 by Lizzie Kendrick

    Developing Eye-Catching Digital Creative for Your Political Campaign That Engages Your Audience

    When was the last time you saw something particularly eye-catching in a political campaign ad online? We spend so much of our time online these days – for work and for play – and digital ads are everywhere we look, so it’s easy for your political campaign’s creative to get lost in the shuffle. Think about how you spend your time online and what digital ads you might notice. You go to look at shoes for your child, but you don’t complete the purchase.…
  • 7 Questions with Claire Stein-Ross on Political Campaign Operations

    Question marks on post its that are pink, yellow, and blue
    Posted on Sep 04, 2019 by Elena Veatch

    Claire Stein-Ross: Strengthening Operations for Political Campaigns and Organizations

    Claire Stein-Ross is the principal of CSR Operations, a consulting firm that helps organizations and political campaigns run more efficiently. During the 2018 election cycle, Claire served as the Operations Director for the Democratic Congressional Campaign Committee’s independent expenditure program. Her background includes five years of experience in Senator Martin Heinrich’s office, serving as a fundraiser for the Heinrich campaign, and conducting public…
  • Our Core Values Shape Our Company Culture

    TCW Team in Las Vegas
    Posted on Sep 02, 2019 by Joe Fuld

    Core Values to Drive Success

    In 2013, I visited the headquarters of Zappos and learned about the impact of core values on company culture. None of the firms I had worked at previously had written core values. When I read their core values after my first visit, I was so impressed I brought my whole team at the time back to Las Vegas (see the photo of us above). Over the years we have developed a list of The Campaign Workshop’s core values that align both with the company culture we want to foster and the staff members we want to attract. When we…
  • Four Questions to Answer Before Starting a Political Campaign

    Little girl in stripes raising her hand in a classroom with two classmates behind her
    Posted on Aug 29, 2019 by Ben Holse

    What Should You Know Before Jumpstarting a Political Campaign

    At The Campaign Workshop, we will often get calls from folks who are thinking about starting up a political campaign for the first time but don’t know where to begin. To get a sense of where they’re at in the process and learn more about their race, I usually ask the same four questions and then try to give them some suggestions and tips. But too often,…
  • Designing the Future: My Experience at the Adobe 99U Design Conference

    rainbow colored pattern
    Posted on Aug 28, 2019 by Tracy Wood

    This Year’s Adobe 99U Design Conference Highlighted the Power of Creativity

    I traveled to Manhattan in May to attend the Adobe 99U Design Conference. I had never attended this type of conference before, so I was concerned it could be very brand forward and salesy. Luckily, it was not. In fact, it wasn’t anything I expected at all. Speakers were very philosophical, and workshop sessions were inspirational rather than technical. To be honest, some of it went over my head, but that was the point. To get us…
  • Which Political Campaign Should You Hop on this Election Cycle?

    Woman in a blue shirt holding a clipboard while another woman signs her petition
    Posted on Aug 26, 2019 by Claire Regan

    Five Tips on Joining the Political Campaign that’s Right for You

    Every year and every election cycle, we all have important decisions to make about which political campaign to throw our time and resources behind. Whether you’re looking for a full-time job on a campaign, or simply a volunteer opportunity, it’s important to be thoughtful and strategic about which political campaign you choose.  Decide what level you want to get involved at. Are you interested in getting involved in a local, statewide, or nationwide political campaign? Though it’…
  • How Do I Print My Political Direct Mail?

    Printer rapidly printing mail
    Posted on Aug 22, 2019 by Elena Veatch

    Get Your Political Direct Mail out the Door and into Mailboxes

    Getting your political direct mail out the door and into voters’ mailboxes can be a confusing process if it’s new to you (and frankly, even if it’s not so new to you). There are a lot of factors to wrap your brain around, such as the printer and the mail house to work with, the type of permit you can use to mail pieces, and the approval timeline you’ll have to meet to ensure your mail is arriving when it needs to. If you’re running a campaign, working with a consultant can save you…
  • 7 Questions with Deno Seder on Political Advertising

    television with arms and legs puts arm around question mark
    Posted on Aug 21, 2019 by Hope Rohrbach

    Political Advertising with Deno Seder

    Deno Seder is an expert in political advertising and crafting advocacy and political videos. He has worked with candidates across all levels of government, for various advocacy groups, and on ballot measure campaigns. From creating video ads urging voters not to cast a ballot for Donald Trump to aiding in the effort to ban Greyhound dog racing in Florida, Deno has a wide array of experiences in the political space. He recently released his new book Dead Fish, Humor and Satire in Political Advertising, which…
  • 7 Questions on Speechwriting with Eric Schnure

    a pencil draws a question mark
    Posted on Aug 19, 2019 by Elena Veatch

    Speechwriting as an Art and a Science

      Eric Schnure is a former speechwriter for Vice President Al Gore who has been a freelance writer and communications consultant for over 20 years. Eric has spent his career helping elected officials, business and nonprofit executives, and entertainers hone their public speaking. He is known for incorporating humor into his speeches, which led him to cofound the Humor Cabinet, a communications consulting firm. Eric is currently an adjunct professorial lecturer at American University. We chatted with him…
  • Political Campaign Website: How to Rank in Google Searches

    Black glasses on a white backdrop
    Posted on Aug 15, 2019 by Hope Rohrbach

    Get Your Political Campaign Website Seen with SEO

    With platforms like Squarespace and WordPress, it’s become pretty easy for campaigns to set up their own political campaign websites. That being said, now that the average joe can build a website without a backend developer, it’s now harder for a website to be seen via organic search. Simply put, there’s a lot of crap out there that your site is competing with. Luckily, you don’t have to be a genius to get your political campaign website seen, you just have to know what to do. Below are three…
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