• Independent expenditure Campaigns: What Can and Can’t They Use?

    A thumbs up hand on the right and a thumbs down hand with chalk on the left side on a blue backdrop
    Posted on May 09, 2019 by Ben Holse

    How Could an Independent Expenditure Get Assets from the Campaign, If They Even Can in the First Place?

    What information independent expenditure campaigns can use depends on who you ask, and what set of law you’re covered by. In recent years, you may have seen candidate campaigns that appear to bend over backward to make photos and b-roll video publicly available on their website (the best example of this being “McConnelling”, which went viral in 2014…
  • Do You Have an Independent Expenditure Strategy?

    Brain made out of yellow paper
    Posted on May 06, 2019 by Claire Regan

    Define Your Independent Expenditure Strategy Before You Start

    When running an independent expenditure campaign, it’s important that you develop an independent expenditure strategy that accomplishes your goals. We’ve written in the past about tips for running an independent expenditure campaign, but now it’s time to get into specifics about how to be strategic about your campaign. Although the “independent” in independent expenditure generally means…
  • Martha Stewart Knows Direct Mail

    Chef holding a knife cutting spring onions
    Posted on May 02, 2019 by Sophie Thurber

    The Only Thing Missing from This Direct Mail Is Snoop Dogg

    The words, “cool” and “direct mail,” don’t immediately seem to go together. And it’s true, a lot of direct mail is uncool (let’s just be honest here). But just like Martha Stewart and Snoop Dogg’s delightful friendship, sometimes an unlikely pairing is a fantastic fit. What I’m about to detail for you is cool direct mail. Buckle up. Not long ago, I received a letter package in the mail. Though I typically allow mail to languish on my console table, I opened this piece promptly (full…
  • Direct Mail for IEs

    Direct mail piece by The Campaign Workshop with over 15 selfies of the candidate Peggy West
    Posted on Apr 29, 2019 by Elena Veatch

    Leverage Social Media in Your Direct Mail

    An 8.5 x 11 piece of cardstock may not sound like a thrilling medium for relaying your campaign message to voters at first blush, but direct mail leaves a lot of room for creativity. In fact, if you’re running an independent expenditure (IE) campaign, mail can be one of the most effective ways to make a difference for the candidate you’re supporting. What’s more, your mail doesn’t have to be disconnected from the digital sphere—mail and social media can be the perfect complements to make your messaging…
  • Ballot Measures | Go or No-Go Decisions

    Three paper airplanes flying in different directions. Two are black and one is neon yellow.
    Posted on Apr 25, 2019 by Hope Rohrbach

    Deciding to Put A Ballot Measure On the Ballot-Go Or No-Go

    In today’s political climate of political partisanship and mistrust, constituents are turning to ballot measures to bypass traditional government controls to pass legislation. Take some of the most notable 2018 ballot measure topics and trends: Legalization of medical or recreational marijuana Minimum wage increases Abortion access and funding Restrictions or limitations on taxes Medicaid expansion *If you’re interested in learning more about current ballot measures in your state,…
  • Tips for Building Your Ballot Measure Coalition

    Diverse group of men and women all wearing the same shirt in a huddle with their hands together
    Posted on Apr 22, 2019 by Martín Diego Garcia

    Building A Strong Coalition For Your Ballot Measure Campaign Is Critical To Ensuring Success On Election Day. 

    Ballot measures are a cornerstone to our democracy and an important medium for citizens to influence and create public policy through the electoral system. It allows everyday people to craft policy language, garner support, and put ideas up for a public vote. Ballot measures have been used to both expand rights to citizens and also restrict rights to certain communities and groups of people. With no candidate at the center, ballot…
  • Digital Tactics for Your Ballot Measure Campaign

    Bright yellow background with a pink cup in the top right corner that has letters falling out of it.
    Posted on Apr 18, 2019 by Lizzie Kendrick

    Tailoring Digital Best Practices for Your Ballot Measure Campaign

    Just like all campaigns, a good ballot measure campaign will include a strong digital presence on both organic and paid media. One big differentiator for ballot measure campaigns is that you’ll likely need to focus on persuasion more heavily than with other campaigns. You also may need to do more explaining as to what the ballot measure is about, why it’s important to vote for or against it, and how it appears on the ballot. Here are some great digital tactics you can use to make…
  • 3 Digital Video Tips for A Ballot Measure Campaign

    Four young adults standing in a circle looking at their phones,. Their faces are barely visible.
    Posted on Apr 15, 2019 by Shelley Rees

    Persuade and Educate the Public about Your Ballot Measure Campaign

    If you’re running a ballot measure campaign, chances are you’ll need to educate and persuade voters in order to get the results you want at the polls. The best digital tactic for education and persuasion is video as it gives you more room than a static ad to explain what the measure is for and how you want people to vote on it. Make sure your video meets digital advertising best practices so it moves the needle on your ballot measure campaign. Below are 3 simple tweaks you can…
  • Polling for Ballot Measures

    Ink pen depicted checking off the second to bottom box in a row of five black square boxes
    Posted on Apr 11, 2019 by Claire Regan

    Get a Head Start: How Polling for Ballot Measures Can Help You Win

    We’ve discussed in past blogs that a large part of executing a #winning political campaign is doing your background research, and polling for ballot measures is the best way to find out if you can win and how you can win. Depending on your district, getting a measure on the ballot may be an arduous process. If you have the budget, you may want to do a poll before you qualify to make sure there’s a path…
  • Tapping into Your Alter Ego

    four wooden blocks in ascending height with white stars above the blocks.
    Posted on Apr 10, 2019 by Elena Veatch

    7 Questions with Todd Herman on the Alter Ego Effect

    Todd Herman is an author, entrepreneur, business coach, and mentor who has helped tens of thousands of people harness an alter ego to activate the best versions of themselves. Todd works with business executives, athletes, entertainers, and beyond to help them overcome obstacles to achieve their goals. We asked Todd about his latest book,…
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