• What Are the Best Demand Side Platforms for Your Campaign?

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    Posted on Mar 30, 2020 by Shelley Rees

    Choosing the Best Demand Side Platforms

    What are the best demand side platforms for advocacy or political campaigns? That depends on what your needs for digital campaigns are.  How much staff capacity do you have?  What are the budgets you’re looking to spend?  Most vendors now also give you the option to have a dedicated member of their staff manage your campaign or will give you the keys to their demand side platform to manage your campaign yourself. How do you decide which demand side platform to pick and which method to use? What Is a…
  • Do Awards Matter When You're Hiring a Political Consultant?

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    Posted on Mar 26, 2020 by Martín Diego Garcia

    Some Quick Information on Political Consultant Awards.  

    Lookin for an award winning political consultant? If you’re reading this post, you may have just found out political consultant awards like the Pollies, Reeds, Goldies and, more specifically, political ad awards actually exist. So, now you might be asking yourself if it even matters whether consultants you might be hiring have won awards for the work they’ve produced.  What political consultant awards are there? Let’s first dive into what the awards are. These types of awards are given…
  • Navigating Political Campaigns and Coronavirus

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    Posted on Mar 24, 2020 by Joe Fuld

    Political Campaigns and Coronavirus. How To Manage Both.

    Political campaigns and Coronavirus - It's a tough time for the world and political campaigns, Covid-19 is changing political campaigns. From field tactics, to fundraising to how campaigns buy media this crisis will have a long term impact on electoral politics.  We've written this guide to help you manage your political campaigns response to Covid-19. Coronavirus is impacting large and small political campaigns. Political campaigns and groups have stopped door-to-door canvassing, in-…
  • Getting Started with Campaign Mailers

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    Posted on Mar 23, 2020 by Sophie Thurber

    A Holistic Approach to Campaign Mailers

    The world of campaign mailers is varied and complex, but don’t let that stop you from sending rad mail that gets you noticed. We’ve pulled together some things for you to think about as you start to pin down exactly how your campaign’s mail program is going to take shape. Six Questions to Ask Before You Send Campaign Mailers Before you create and send campaign mailers, ask these five questions to lay the groundwork for a winning direct mail campaign. 1. Do you need a direct mail consultant? For mid-size…
  • Campaign Call Time: The Key to Successful Campaign Fundraising

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    Posted on Mar 19, 2020 by Claire Regan

    Using Call Time to Become a Campaign Fundraising Champion

    Let’s face it, campaign fundraising is hard, and call time is often the most dreaded part of it. No candidate wants to press pause on the many other duties of their campaign to dial for dollars. Every candidate will say the same thing: “I just hate asking people for money!” But whether you’re running for town supervisor or president, call time is a critical part of campaign fundraising efforts—and therefore, a critical part of every campaign. In this blog, we will provide you with some…
  • Voter File Guide for Democratic Direct Mail Programs

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    Posted on Mar 16, 2020 by Elena Veatch

    Be Data Savvy with Your Democratic Direct Mail

    Good data makes all the difference in building an effective Democratic direct mail program. Understanding your voter file access options is critical to laying the groundwork for a strategically targeted voter communications campaign. What’s more, knowing the ins and outs of voter file models and other data points will help you maximize your resources—after all, you can’t afford to target every voter in your…
  • How to Write a Campaign Mailer for a Judicial Campaign

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    Posted on Mar 12, 2020 by Ben Holse

    Avoiding Recusal Issues in Your Campaign Mailer

    Writing a campaign mailer for a judicial candidate presents its own set of challenges. For most legislative races, it’s easy to say that you’ll “stand up for affordable healthcare” or “fight for a living wage.” But judicial candidates often can’t come out for or against a particular issue. If they do, they may have to recuse themselves in the event that they win and one of those cases comes before them as judge. So, if you can’t say you’ll be for or against something, how do you develop a contrast…
  • How to Get the Most Out of Your Political Campaign Ads

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    Posted on Mar 09, 2020 by The Campaign Workshop

    Tips and Tricks for Getting the Most Bang for Your Buck on Your Political Campaign Ads

    Political campaign ads are part of every election cycle and we’re rounding up some tips on how to get the most for your campaign. In this post, we’re focusing on digital ads. Digital ads tend to be more cost-effective than TV, so you can reach a wider audience with a smaller budget. Where you run your ads and on what platforms is determined by your budget, target audience and the size of your race. Social Media Social media ads are a must for any digital…
  • A Guide to Political Communications

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    Posted on Mar 05, 2020 by Joe Fuld

    When It Comes To Political Communications, Make Your Point and Keep It Brief

    Say it! Say it loud and say it proud. Political communications can spread fast or move like molasses depending on how you use it.  We live in a world where political and advocacy campaigns have a lot of ways to communicate and influence their community advocates and opinion leaders. Tactics like television, direct mail, print, Twitter, Facebook, YouTube, Instagram, TikTok, Snapchat, blogs, online video, SMS, etc. are all engaging in their own ways.  However, with all…
  • Political Campaign Strategy Tips

    Political Campaign Strategy
    Posted on Mar 02, 2020 by Joe Fuld, Sophie Thurber

    A Strong Political Campaign Strategy Means a Strong Campaign

    At any level, campaign fundamentals can mean the difference between building a winning or losing political campaign strategy. A lot of this will seem like common sense (and it is), but bear with me, because a lot of this stuff often falls by the wayside as campaigns are being built. In essence, a strong political campaign strategy (meaning, the overall plan to achieve an electoral victory) should rest on a foundation of some very basic building blocks and principles that will help to…
  • Native Political Campaign Ads

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    Posted on Mar 02, 2020 by Shelley Rees

    How Do You Use Native for Political Campaign Ads?

    Native ads have become popular over the past few years, but can you use them for political campaign ads?  What is native advertising exactly?  Simply put, native ads are a type of advertising that fits into the content of the media where the ads are placed. An example of this is when you are reading an article about the tech industry – let’s say on your favorite news site – and you see an article about IBM’s innovations in the tech world. That article about IBM is likely sponsored by IBM, which…
  • 7 Questions w/ Martín Diego Garcia on Advocacy Trainings

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    Posted on Feb 26, 2020 by Alicia Barry, Hope Rohrbach

    Everything You Want to Know (and More!) About Our Advocacy Trainings

    Martín Diego Garcia has worked to promote a more representative democracy throughout his career. He has worked on candidate and advocacy trainings to support marginalized communities and progressive politics for the last nine years. Martín began his career as a member of the Gay & Lesbian Victory Fund and Institute’s political team. He worked with Latino Victory Project and Wellstone Action before joining The Campaign Workshop as a Vice President with a focus on training…
  • Find the Right Advocacy Training For You

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    Posted on Feb 24, 2020 by Martín Diego Garcia

    Why Should I Attend An Advocacy Training?

    We strongly believe in continued learning and leadership development and advocacy training at The Campaign Workshop. We even budget resources for our own staff to continuously learn throughout the year, ensuring they’re constantly growing in the areas that they’re interested in. The progressive space has too long leaned on the “learn on the job” model of leadership development. We’re here to tell you that this is not always the best solution. In fact, we’ve found that when our team members have been…
  • Evaluating Political Direct Mail Samples

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    Posted on Feb 20, 2020 by Claire Regan, Sophie Thurber

    7 Questions to Ask Yourself When Reviewing Political Direct Mail Samples

    Even in the digital age, political direct mail is a critical part of any campaign’s communications program. Not only is it cost-effective and efficient, but it is also an impactful way to target and communicate with potential voters. Therefore, when hiring a Democratic direct mail firm, you want to make sure you choose the firm that will produce the best product for…
  • 7 Qs on Storytelling Techniques and Writing With Gavin Edwards

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    Posted on Feb 19, 2020 by Alicia Barry, Hope Rohrbach

    What Storytelling Techniques Will Help Me Stand Out?  

    Gavin Edwards is a three-time New York Times-bestselling author and public speaker. Throughout his career, he has written twelve books and made appearances on NBC’s Today show, VH1’s Behind the Music, and NPR’s All Things Considered. The common thread between Gavin’s praised writing and skilled public speaking is his ability to tell a story in an effective and engaging way. He shared his thoughts with us on his career…