• 7 Questions with Kelly Dietrich, founder and CEO of the NDTC

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    Posted on Sep 12, 2019 by Hope Rohrbach

    7 Questions with Kelley Dietrich on Campaign Trainings

    Kelly Dietrich is the founder and CEO of the National Democratic Training Committee, the largest organization in the country singularly focused on providing free campaign training for Democratic candidates, staff, and local leaders. He’s spent more than twenty years in Democratic politics working campaigns all across the country at every level of government. His specialty is new campaign creation,…
  • Campaign Management: The Importance of Managing Up and Down in Politics

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    Posted on Sep 09, 2019 by Joe Fuld

    Campaign Management Should Be a Two-Way Street 

    Good campaign management means everyone wins. When I first started to work in politics and was running campaigns, I learned how important managing up was.  As a canvasser, the shift goals I was given were not always achievable. Even so, I wouldn’t always let the folks above me know or push back. As a canvasser, I should have felt empowered myself to manage up. The managers and field directors should have set a tone that would allow canvassers to speak up as well. If your canvassers can’t reach…
  • Engaging Digital Creative for Your Political Campaign

    Don't be boring written out in yellow on a blue background
    Posted on Sep 05, 2019 by

    Developing Eye-Catching Digital Creative for Your Political Campaign That Engages Your Audience

    When was the last time you saw something particularly eye-catching in a political campaign ad online? We spend so much of our time online these days – for work and for play – and digital ads are everywhere we look, so it’s easy for your political campaign’s creative to get lost in the shuffle. Think about how you spend your time online and what digital ads you might notice. You go to look at shoes for your child, but you don’t complete the purchase.…
  • 7 Questions with Claire Stein-Ross on Political Campaign Operations

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    Posted on Sep 04, 2019 by Elena Veatch

    Claire Stein-Ross: Strengthening Operations for Political Campaigns and Organizations

    Claire Stein-Ross is the principal of CSR Operations, a consulting firm that helps organizations and political campaigns run more efficiently. During the 2018 election cycle, Claire served as the Operations Director for the Democratic Congressional Campaign Committee’s independent expenditure program. Her background includes five years of experience in Senator Martin Heinrich’s office, serving as…
  • Our Core Values Shape Our Company Culture

    TCW Team in Las Vegas
    Posted on Sep 02, 2019 by Joe Fuld

    Core Values to Drive Success

    In 2013, I visited the headquarters of Zappos and learned about the impact of core values on company culture. None of the firms I had worked at previously had written core values. When I read their core values after my first visit, I was so impressed I brought my whole team at the time back to Las Vegas (see the photo of us above). Over the years we have developed a list of The Campaign Workshop’s core values that align both with the company culture we want to foster and the staff members we want to attract. When we…
  • Four Questions to Answer Before Starting a Political Campaign

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    Posted on Aug 29, 2019 by Ben Holse

    What Should You Know Before Jumpstarting a Political Campaign

    At The Campaign Workshop, we will often get calls from folks who are thinking about starting up a political campaign for the first time but don’t know where to begin. To get a sense of where they’re at in the process and learn more about their race, I usually ask the same four questions and then try to give them some suggestions and tips. But too often,…
  • Designing the Future: My Experience at the Adobe 99U Design Conference

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    Posted on Aug 28, 2019 by Tracy Wood

    This Year’s Adobe 99U Design Conference Highlighted the Power of Creativity

    I traveled to Manhattan in May to attend the Adobe 99U Design Conference. I had never attended this type of conference before, so I was concerned it could be very brand forward and salesy. Luckily, it was not. In fact, it wasn’t anything I expected at all. Speakers were very philosophical, and workshop sessions were inspirational rather than technical. To be honest, some of it went over my head, but that was the point. To get us…
  • Which Political Campaign Should You Hop on this Election Cycle?

    Woman in a blue shirt holding a clipboard while another woman signs her petition
    Posted on Aug 26, 2019 by Claire Regan

    Five Tips on Joining the Political Campaign that’s Right for You

    Every year and every election cycle, we all have important decisions to make about which political campaign to throw our time and resources behind. Whether you’re looking for a full-time job on a campaign, or simply a volunteer opportunity, it’s important to be thoughtful and strategic about which political campaign you choose.  Decide what level you want to get involved at. Are you interested in getting involved in a local, statewide, or nationwide political campaign? Though…
  • How Do I Print My Political Direct Mail?

    Printer rapidly printing mail
    Posted on Aug 22, 2019 by Elena Veatch

    Get Your Political Direct Mail out the Door and into Mailboxes

    Getting your political direct mail out the door and into voters’ mailboxes can be a confusing process if it’s new to you (and frankly, even if it’s not so new to you). There are a lot of factors to wrap your brain around, such as the printer and the mail house to work with, the type of permit you can use to mail pieces, and the approval timeline you’ll have to meet to ensure your mail is arriving when it needs to. If you’re running a campaign, working with a consultant can save you…
  • 7 Questions with Deno Seder on Political Advertising

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    Posted on Aug 21, 2019 by Hope Rohrbach

    Political Advertising with Deno Seder

    Deno Seder is an expert in political advertising and crafting advocacy and political videos. He has worked with candidates across all levels of government, for various advocacy groups, and on ballot measure campaigns. From creating video ads urging voters not to cast a ballot for Donald Trump to aiding in the effort to ban Greyhound dog racing in Florida, Deno has a wide array of experiences in the political space. He recently released his new book Dead Fish, Humor and Satire in Political Advertising, which…
  • 7 Questions on Speechwriting with Eric Schnure

    a pencil draws a question mark
    Posted on Aug 19, 2019 by Elena Veatch

    Speechwriting as an Art and a Science

    Eric Schnure is a former speechwriter for Vice President Al Gore who has been a freelance writer and communications consultant for over 20 years. Eric has spent his career helping elected officials, business and nonprofit executives, and entertainers hone their public speaking. He is known for incorporating humor into his speechwriting which led him to cofound the Humor Cabinet, a communications consulting firm. Eric is currently an adjunct professorial lecturer at American University. We chatted with him…
  • Political Campaign Website: How to Rank in Google Searches

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    Posted on Aug 15, 2019 by Hope Rohrbach

    Get Your Political Campaign Website Seen with SEO

    With platforms like Squarespace and WordPress, it’s become pretty easy for campaigns to set up their own political campaign websites. That being said, now that the average joe can build a website without a backend developer, it’s now harder for a website to be seen via organic search. Simply put, there’s a lot of crap out there that your site is competing with. Luckily, you don’t have to be a genius to get your political campaign website seen, you just have to know what to do. Below are three…
  • Quick Tips for Writing a Good RFP

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    Posted on Aug 12, 2019 by Martín Diego Garcia

    Here Are A Few Tips on the RFP Process That Will Get You Proposals Customized for Your Campaign.

    The RFP process can be tough to navigate. Below are some tips for approaching the process to yield strong proposals that achieve your political campaign goals. What is an RFP?  A request for proposal (RFP) is a written document designed to solicit proposals through a bidding process by a campaign in search of a specific service, product, or general support. An RFP allows the campaign to clearly lay out what the campaign is looking for as well as the…
  • 7 Questions with EveryAction on Their New Product Roadmap

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    Posted on Aug 07, 2019 by Hope Rohrbach

    We Sat Down with EveryAction to Discuss Changes to Their Software

    EveryAction offers a suite of digital, fundraising, and organizing tools for nonprofits all in one unified platform. In this 7 questions interview they talk about the exciting changes they are making to their platform in the new product roadmap and how nonprofits can better use digital tools to achieve their goals.    1. What gap in the nonprofit and advocacy industry does EveryAction help to fill? EveryAction was built by and for nonprofit practitioners who noticed that the…
  • 5 Things Every Political Campaign Should Be Doing Digitally for 2020

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    Posted on Aug 05, 2019 by

    People Are Searching for Your Political Campaign Online; Do You Have Your Digital Ducks in a Row?

    From a small, local candidate race for city council to a statewide campaign, every political campaign needs to have a digital presence these days. It’s easy, cheap and one of the best ways to stay engaged with your supporters. Here are five things we think every political campaign should be doing digitally for 2020 (and beyond)   1. Website: Everyone has a website, so don’t let your political campaign be left behind. Gone are the days of websites…