• How To Write An Independent Expenditure Strategy Statement

    Woman from the shoulders down sitting on a bench with a pen and notebook in hand. She is wearing a patterned orange shirt.
    Posted on May 23, 2019 by Martín Diego Garcia

    Think About a Post Election Victory Press Release and Describe Who Performed Which Tactics To Reach What Target Audiences, As Well As, When It Happened And How Much Was Spent.

    All campaigns, including independent expenditures, should spend time creating a written strategy statement during the beginning of the campaign planning process. The strategy statement should clearly lay out a path to victory (or how to achieve the campaign’s goals) and act as the campaign’s north star. Keep the strategy statement in mind when making major…
  • How to Use Earned Media to Improve the Credibility of Your IE

    newspaper folded up with a tablet on top of it. Backdrop is light blue.
    Posted on May 20, 2019 by Hope Rohrbach

    Earned Media Can Help You Gain the Trust of the General Public

    When it comes to your independent expenditure strategy, earned media doesn’t need to be your enemy, it can be your friend. Earned media can actually help you raise awareness for your independent expenditure campaign and improve engagement with your campaign amongst the general public. Whether you attract positive or negative attention, well, that’s on you!   Independent expenditures have a bad rap Overall, independent expenditure campaigns get a bad rap. Because they are…
  • Digital Targeting and Messaging Tactics for Independent Expenditure Campaigns

    Circle of hands all holding different types of phones
    Posted on May 16, 2019 by Lizzie Kendrick

    Tips You Can Use as You’re Setting Up Your Digital Targeting and Messaging for Your Independent Expenditure Campaign

    Independent expenditure campaigns play a unique role in an election, largely by filling gaps campaigns have. These gaps are often caused by resources being directed elsewhere and independent expenditures can help bolster a campaign by targeting audiences with messaging that candidate campaigns either can’t or won’t reach.   Targeting Candidate campaigns should have a distinct set of targets they are going after, not only in…
  • Is Your Independent Expenditure Verified to Run Political Ads?

    Different colored arrows on a white brick background. The arrows are neon yellow, green, and blue
    Posted on May 13, 2019 by Shelley Rees

    Make Sure You’ve Completed Any Verifications You Need to Run Political Ads on Facebook, Twitter, or Google

    If you’re running political ads for your independent expenditure campaign, you already have to make extra sure that everything you’re doing and saying is legal. All of your content will likely need to be reviewed by lawyers, especially if it could be controversial. But one area that’s relatively new to this kind of review is making sure your digital ad accounts and/or pages have been verified to run political ads in the US. Following the…
  • Independent expenditure Campaigns: What Can and Can’t They Use?

    A thumbs up hand on the right and a thumbs down hand with chalk on the left side on a blue backdrop
    Posted on May 09, 2019 by Ben Holse

    How Could an Independent Expenditure Get Assets from the Campaign, If They Even Can in the First Place?

    What information independent expenditure campaigns can use depends on who you ask, and what set of law you’re covered by. In recent years, you may have seen candidate campaigns that appear to bend over backward to make photos and b-roll video publicly available on their website (the best example of this being “McConnelling”, which went viral in 2014…
  • Do You Have an Independent Expenditure Strategy?

    Brain made out of yellow paper
    Posted on May 06, 2019 by Claire Regan

    Define Your Independent Expenditure Strategy Before You Start

    When running an independent expenditure campaign, it’s important that you develop an independent expenditure strategy that accomplishes your goals. We’ve written in the past about tips for running an independent expenditure campaign, but now it’s time to get into specifics about how to be strategic about your campaign. Although the “independent” in independent expenditure generally means…
  • Martha Stewart Knows Direct Mail

    Chef holding a knife cutting spring onions
    Posted on May 02, 2019 by Sophie Thurber

    The Only Thing Missing from This Direct Mail Is Snoop Dogg

    The words, “cool” and “direct mail,” don’t immediately seem to go together. And it’s true, a lot of direct mail is uncool (let’s just be honest here). But just like Martha Stewart and Snoop Dogg’s delightful friendship, sometimes an unlikely pairing is a fantastic fit. What I’m about to detail for you is cool direct mail. Buckle up. Not long ago, I received a letter package in the mail. Though I typically allow mail to languish on my console table, I opened this piece promptly (full…
  • Direct Mail for IEs

    Direct mail piece by The Campaign Workshop with over 15 selfies of the candidate Peggy West
    Posted on Apr 29, 2019 by Elena Veatch

    Leverage Social Media in Your Direct Mail

    An 8.5 x 11 piece of cardstock may not sound like a thrilling medium for relaying your campaign message to voters at first blush, but direct mail leaves a lot of room for creativity. In fact, if you’re running an independent expenditure (IE) campaign, mail can be one of the most effective ways to make a difference for the candidate you’re supporting. What’s more, your mail doesn’t have to be disconnected from the digital sphere—mail and social media can be the perfect complements to make your messaging…
  • Ballot Measures | Go or No-Go Decisions

    Three paper airplanes flying in different directions. Two are black and one is neon yellow.
    Posted on Apr 25, 2019 by Hope Rohrbach

    Deciding to Put A Ballot Measure On the Ballot-Go Or No-Go

    In today’s political climate of political partisanship and mistrust, constituents are turning to ballot measures to bypass traditional government controls to pass legislation. Take some of the most notable 2018 ballot measure topics and trends: Legalization of medical or recreational marijuana Minimum wage increases Abortion access and funding Restrictions or limitations on taxes Medicaid expansion *If you’re interested in learning more about current ballot measures in your state,…
  • Tips for Building Your Ballot Measure Coalition

    Diverse group of men and women all wearing the same shirt in a huddle with their hands together
    Posted on Apr 22, 2019 by Martín Diego Garcia

    Building A Strong Coalition For Your Ballot Measure Campaign Is Critical To Ensuring Success On Election Day. 

    Ballot measures are a cornerstone to our democracy and an important medium for citizens to influence and create public policy through the electoral system. It allows everyday people to craft policy language, garner support, and put ideas up for a public vote. Ballot measures have been used to both expand rights to citizens and also restrict rights to certain communities and groups of people. With no candidate at the center, ballot…
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