• A Guide to Budgeting for Your Digital Advocacy Campaign

    An image of piggy bank with money coming out of it's head
    Posted on Jan 21, 2019 by Lizzie Kendrick

    Digital Campaign Spending: What to Include in Your Digital Advocacy Budget

    When you are setting up your digital campaign budget for advocacy, how much should you spend on digital advertising? How much should I allocate for digital campaign advertising? When people are setting up a digital campaign, whether it’s political or for advocacy, one big question that comes up is how to set up the budget and how much money to allocate to each aspect. Of course, the answer will drastically vary from campaign to campaign, but here are some things to…
  • Best Practices for Advocacy Video

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    Posted on Jan 17, 2019 by Ben Holse

    Creating an Engaging Advocacy Video that Showcases Your Issue

    Sure, we’ve all seen an engaging advocacy video online and we know how effective can be in leveraging support. It’s an effective advocacy tactic that can help bring more engagement around your issue. But what can a smaller nonprofit with an even smaller budget do to create an online video that will really stand out? The great news is that developing an engaging video…
  • Leveraging the Youtube Brand Lift Study Tool for Your Advocacy Campaign

    Four old school TVs - green, yellow, pink & blue
    Posted on Jan 14, 2019 by Claire Regan

    Let’s Find Out Just How Impactful Your Video Ads Are with Brand Lift

    Introducing the Youtube Brand Lift Study Today, we’ll talk about a little-known but very powerful tool for advocacy campaigns - the Youtube Brand Lift Study. Standard metrics such as views and clicks are great ways to track how many people have viewed and interacted with your video ads online. However, they don’t always give you the best insight into how your ad campaign has impacted…
  • Advocacy Strategy: Integrated Campaigns for the Win

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    Posted on Jan 10, 2019 by Elena Veatch

    Mail and Digital Belong Together in Your Advocacy Strategy

    The art of crafting a well-integrated advocacy strategy is akin to making a great book-to-film adaptation. When you find out a book you love will be made into a movie, you hope the story, characters, and message won’t be lost in translation across mediums. A good adaptation will capture the theme and boil the plotline down to its most important elements—after all, few among us have time to catch a twelve-hour movie (though I personally would be on board with a marathon re-cut of The…
  • Getting the Most Out of Advocacy Mail: Letter Packages, Part I

    Open white mail box with a lot of letters in it
    Posted on Jan 07, 2019 by Sophie Thurber

    Advocacy Mail That Builds Capacity

    I have yet to encounter a client that doesn’t need to grow its advocate and/or donor bases, and letter packages are here to help! (Yep, I’m shouting about letter packages.) Letter packages are not the answer to every advocacy campaign’s needs, but in the world of direct mail, they can pack a pretty great one-two punch. They are statistically proven to be effective (people open them), and they can be formatted with a reply device, so you can actually list build with them. In the event that you’ve outlined your…
  • The Difference Between Advocacy Strategy and Advocacy Tactics

    Dog with ball in its mouth on sofa
    Posted on Jan 03, 2019 by Sophie Thurber

    Do you know the difference between advocacy strategy and advocacy tactics?

    You and your organization have worked hard to create a great policy book. Now, how do you get Congress or your state legislature to turn policy recommendations into policy reality? You need to advocate for it. Advocacy can come in many shapes and budget sizes. But whether it’s round or square, big or small, you need to have a plan; you need an advocacy strategy that outlines your overall goal and effective tactics that will help you cross the finish line. Let’s take a…
  • Can Love Trump Family Politics This Holiday Season?

    navigate family politics
    Posted on Dec 20, 2018 by Joe Fuld

    How to navigate the minefield of family politics during the holidays 

    As folks make the trek back home for the holidays, family politics can create even more conflict. This week we took a different turn; instead of talking about political strategy which is the main focus of this blog, we asked for help on navigating family politics from the professionals. Our final interview is a deep dive into family politics with Edward Honnold; a therapist in D.C. 1. How do I stop myself from having a blow up with my relatives about family politics over the…
  • Don’t Let Family Politics Trump Your Holidays | Rev. Tim Schenck

    Picture of two people holding a present
    Posted on Dec 17, 2018 by The Campaign Workshop

    Navigating Family politics: How do you talk with your politically divided family? 

    Going home for the holidays can be tough especially when you're anticipating the next conversation with Auntie Jean about President Donald Trump. As folks head home for the holidays, we want to make sure you're prepared to sit at the dinner table and navigate family politics with those who don't politically agree with you. We could all use some help here, so don't fret. With the help of Rev. Tim Schenck, we can all improve our family dinner conversation this…
  • Print Ads for Advocacy Campaigns - Do They Still Work?

    Professional female photographer reading books in book store for inspiration
    Posted on Dec 13, 2018 by Sophie Thurber

    Print Ads for Advocacy Campaigns - Do They Still Work? 

    In all likelihood, when you’re hashing through communications tactics available to you for advocacy campaigns, someone will raise the idea of running a print ad (or three). With all of the options out there, it’s important to determine whether print is a smart use of your dollars. While I hesitate to say that print ads are never a useful complement to an overall advocacy program, I would urge careful consideration before deploying one. Here are a few questions you may want to walk through…
  • Book Gift Ideas for the Politicos in Your Life

    Picture of a couple sitting by the fire drinking holiday beverages
    Posted on Dec 10, 2018 by Elena Veatch

    Encourage the politicos you know to unplug with the help of these book gift ideas. 

    It’s the most wonderful time of the year… to help the politicos in your life step away from their screens after a crazy election cycle! Give me your tired, your email-fatigued, your news-raddled—there’s something for everyone on this list of book gift ideas. Book gift ideas for those who need to unplug. Selections cover Denmark’s approach to making time for cozy togetherness, the ways in which meditation can help keep you grounded, the case for combatting stress…
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