The Campaign Workshop Blog

A strong campaign message can be the linchpin that differentiates success from failure. However, a common source of confusion in campaigns is the conflation of a campaign message with a central issue. The reason behind this confusion is the passion that fuels issue politics—which often drives candidates and advocacy groups to perceive their chosen issue as their core message. This is a mistake. A campaign message is not merely a reflection of an issue or set of issues; rather, it seeks to establish a more profound connection between the candidate or campaign and the voters they are reaching out to.

For those of us who closely follow political debates and electoral politics, only a few things are as disheartening as seeing our favorite candidate veer off course from their intended candidate messaging. Whether it’s a rant, a lengthy tirade, or a complete departure from their message, it’s truly frustrating to see them lose their way to the point of becoming incoherently off track.

We love podcasts here at The Campaign Workshop. When we're not busy working on our own podcast, How to Win a Campaign, we love learning, laughing, and growing through our favorite podcasts and hosts. Jump into fall by checking out the top podcast recommendations from The Campaign Workshop staff.

A picture is worth a thousand words, especially in the world of political communications, where space is limited, and readers’ attention spans are minimal. This means that the images you choose for your campaign are critical and will likely require some level of investment.

Summer is a time for rest, relaxation, and yes, reading! Summer may be ending but check out the top 2023 reading recommendations from The Campaign Workshop Staff. Check out our staff’s picks for the best books of their 2023 summer!

In the world of political campaigns political power is often achieved through the party convention process. Whether you are running for state representative, county office, or President of the United States conventions still matter in many places.

Organizations and campaigns have used patch-through calls for years when they need many people to reach out to elected officials. But in an era of cord-cutting and digital everything, will folks still take the time to get patched-through to a lawmaker? And will lawmakers listen? The answer is maybe.

Have you been implementing SMS for advocacy, or texting for advocacy, into your issue advocacy or public affairs campaigns? Texting for advocacy is an important tool for nonprofits and organizations creating an issue advocacy communications program.

Advocacy emails are a powerful tool. For many groups and organizations, advocacy emails can amplify their message in a positive way. As you are probably well aware, most people use their email for both work and personal use, so communicating with your supporters with this medium is a logical choice.

We have all seen the exponential rise of short, viral videos in the last few years¬–so how can we garner the same popularity for advocacy videos? As social media platforms continue to expand and become more popular, creating videos for your campaign can prove to be a worthwhile financial and creative investment. 

Online advocacy campaigns are a powerful way to raise awareness, mobilize supporters, and influence decision-makers on a variety of issues and causes. Selecting the most effective types of digital media to use is essential for maximizing impact and engaging with your target audience.

Engaging individuals in advocacy efforts is an essential part of creating lasting change. But it can be a challenge to get people to take meaningful action, and even more challenging to keep them engaged over the long term. That's where the advocacy engagement funnel comes in.

Grasstops and grassroots are both an important part to any successful advocacy campaign. Maybe you’ve heard the term and have asked, “What’s the difference?" They sure sound the same. Well, you're not the only one scratching your head.

Volunteer recruitment is never easy - but when done right, volunteer recruitment can build on itself. Here are 16 rock solid volunteer recruitment tips to get your grassroots campaign started:

We are now three years from the start of our remote work journey, and we have built a company culture based on remote work - we are not a hybrid workplace - we do have access to offices, but we are still focused on making remote work a vibrant experience for our team. Keeping a good remote work culture and building job performance and mentorships remotely means having a discipline and multifaceted approach to a flexible workplace.

Post-pandemic, unionization efforts experienced a surge of support in the public sector, from coffee chains to online retailers. It is estimated that in 2022 alone that more than 16 million people were represented by a union and 60 million workers wanted to join a union but were unable to do so (Economic Policy Institute). Public support for unions continues to grow in 2023.

Martín Diego Garcia has devoted his professional career to building a more representative democracy. For the past nine years. Martin has developed advocacy training, and trained and developed the leadership abilities of thousands of candidates, campaign operatives, and advocates. He is passionate about uplifting marginalized communities and advancing a progressive and inclusive political agenda.

Let’s face it, most folks don’t spend enough time working on their email list hygiene. There is always something wrong with your email engagement. If you are working with emails, you can always fix something.

Opposition research is an important component of any advocacy campaign’s messaging strategy. This research is more commonly associated with candidate campaigns — however, being able to articulate a contrast with the other side is equally important in the advocacy space. So, where to begin?