• Political Campaign Website: How to Rank in Google Searches

    Black glasses on a white backdrop
    Posted on Aug 15, 2019 by Hope Rohrbach

    Get Your Political Campaign Website Seen with SEO

    With platforms like Squarespace and WordPress, it’s become pretty easy for campaigns to set up their own political campaign websites. That being said, now that the average joe can build a website without a backend developer, it’s now harder for a website to be seen via organic search. Simply put, there’s a lot of crap out there that your site is competing with. Luckily, you don’t have to be a genius to get your political campaign website seen, you just have to know what to do. Below are three…
  • Quick Tips for Writing a Good RFP

    a hand writes in a notebook
    Posted on Aug 12, 2019 by Martín Diego Garcia

    Here Are A Few Tips on the RFP Process That Will Get You Proposals Customized for Your Campaign.

    The RFP process can be tough to navigate. Below are some tips for approaching the process to yield strong proposals that achieve your political campaign goals. What is an RFP?  A request for proposal (RFP) is a written document designed to solicit proposals through a bidding process by a campaign in search of a specific service, product, or general support. An RFP allows the campaign to clearly lay out what the campaign is looking for as well as the…
  • Cheap Digital Political Campaign Ads

    Pink house in the background with a sheet of paper with a black money sign in the right bottom corner.
    Posted on Aug 08, 2019 by Shelley Rees

    What Are the Least Expensive Options to Run Political Campaign Ads Online?

    Not every political campaign has a large budget for advertising. Digital advertising is generally the most cost-effective paid media strategy, especially if you use self-serve platforms. Depending on the size of your race and the geographic makeup of your district, you can run still run an effective digital program without breaking the bank.   Self-Serve Platforms Self-serve platforms let you run ads without having to pay a fee upfront or connect with a representative.…
  • 7 Questions with EveryAction on Their New Product Roadmap

    keyboard key with a question mark
    Posted on Aug 07, 2019 by Hope Rohrbach

    We Sat Down with EveryAction to Discuss Changes to Their Software

    EveryAction offers a suite of digital, fundraising, and organizing tools for nonprofits all in one unified platform. In this 7 questions interview they talk about the exciting changes they are making to their platform in the new product roadmap and how nonprofits can better use digital tools to achieve their goals.    1. What gap in the nonprofit and advocacy industry does EveryAction help to fill? EveryAction was built by and for nonprofit practitioners who noticed that the…
  • 5 Things Every Political Campaign Should Be Doing Digitally for 2020

    digital campaign
    Posted on Aug 05, 2019 by Lizzie Kendrick

    People Are Searching for Your Political Campaign Online; Do You Have Your Digital Ducks in a Row?

      From a small, local candidate race for city council to a statewide campaign, every political campaign needs to have a digital presence these days. It’s easy, cheap and one of the best ways to stay engaged with your supporters. Here are five things we think every political campaign should be doing digitally for 2020 (and beyond).   1. Website: Everyone has a website, so don’t let your political campaign be left behind. Gone are the days of…
  • What Political Campaign Websites Often Get Wrong

    Two desktop monitors on a desk. The room is dim, but there is a single lamp.
    Posted on Aug 01, 2019 by Ben Holse

    Here Are Some Common Mistakes That Political Campaign Websites Make

    In 2019, candidates must have political campaign websites. Not that long ago, websites cost thousands of dollars to develop and required many months of careful planning and plenty of time to build. Nowadays, there’s an abundance of easy-to-use templates at your disposal. Some of the most tech-savvy among us will even build their campaign websites themselves. But with the democratizing of the website building process, we’ve seen political campaigns inadvertently skip steps and…
  • How Do You Read a Digital Report?

    A woman and a man looking at an iPad.
    Posted on Jul 29, 2019 by Claire Regan

    Demystifying Your Political Campaign’s Digital Report

    Now more than ever, digital programs are integral parts of almost any political campaign and learning how to read a digital report is crucial. Understanding digital reports not only allows you to understand how your digital campaign is performing, but also allows you to make optimizations to ensure that you are making as large of an impact as possible.…
  • Campaign Consultants: Do You Need Them for Your Political Campaign?

    campaign consultants
    Posted on Jul 25, 2019 by Sophie Thurber

    Campaign Consultants Bring the Knowledge and Skills to Win

    Campaign consultants can bring a wide array of experience and expertise to any political campaign, whether it’s a small race or a big one. Ask anyone running for Congress or any major office and they will tell you they have a team of campaign consultants surrounding them, guiding the way through their tough campaign, and filling in the gaps where campaign staff don’t have the time or niche expertise to fill holes. Even for smaller races, campaign consultants can be beneficial on a…
  • Proofing Your Direct Mail

    Several pieces of unaddressed mail/envelopes on a cardboard box
    Posted on Jul 22, 2019 by Elena Veatch

    Don't Let Errors Mar Your Political Direct Mail

    When it comes to producing political direct mail, it’s crucial to vet your copy before any piece goes out the door to avoid mistakes. As people in my life dating back to the second grade can probably tell you, typos are the bane of my existence (everyone has their thing). Minor mistakes in writing can sometimes warrant a laugh or be just momentarily cringe-worthy. We’ve all made errors in our spelling or grammar in final products at one point or another—famous authors, New York Times columnists,…
  • Improve Your Voter Contact–Political House Party Dos and Don'ts

    Political House Parties Improve Voter Contact
    Posted on Jul 18, 2019 by Martín Diego Garcia

    Voter Contact: Political House Party Dos and Don'ts

    Everyone loves a good party, however, when it comes to a political house party you want to make sure it is serving the purpose of your campaign. Specifically, you want your political house party as a tactic for voter contact, especially around primaries and special elections. It is a good way to get a candidate to engage in their community quickly, in-person, and authentically. Some may say this is an old-school technique, but we have added in some new-school tactics, like SMS, to make it…
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