• Why Direct Mail Works for Primaries

    Two young females sitting at a table together hugging one another. One is throwing confetti into the air.
    Posted on Jun 26, 2019 by Joe Fuld

    Win Your Primary with Direct Mail!

    Direct mail can be your campaign saving grace. Running for office can be overwhelming. There is a steep learning curve with very little room for error and a lot to consider. Always remember that once you formulate a strong, clear message for your campaign, the most important part of a primary campaign is getting that message out to voters. What better way to do this than via direct mail?   Why mail? It's efficient: In fact, sending direct mail is the most cost-efficient way to send voters a paid communications…
  • Political Direct Mail: An Edit Too Far?

    7 clocks showing different times on a aquamarine shelf in front of a mustard yellow backdrop.
    Posted on Jun 24, 2019 by Elena Veatch

    Keep Your Direct Mail on Point and on Time

    Building a strong direct mail program for your political campaign doesn’t have to involve the amount of back-and-forth you may expect (or fear). Having a clear dialogue and a shared understanding of goals between the political consultant and the campaign team from the get-go can streamline the process and reduce the number of headaches for both parties along the way. We view the process of working with clients as collaborative and enjoy putting in the effort to make sure both we and the campaign can be…
  • Quick Tips for Independent Expenditure Planning

    5 children standing against a white board with books on their heads.
    Posted on Jun 20, 2019 by Martín Diego Garcia

    Here Are a Few Tips to Avoid Common Mistakes and Make Smart Choices When Planning a Successful Independent Expenditure

    An independent expenditure is an effort that expressly advocates for or against a candidate which is not made in coordination with any candidate campaign by a third party entity. When planning an independent expenditure campaign for or against a particular candidate it’s important not to make these three common mistakes.   Fill the Gaps When starting your IE planning process, you will need to figure out the best way to achieve…
  • The Dos and Don’ts of Searching for a Political Internship

    Four seated individuals waiting to be interviewed
    Posted on Jun 17, 2019 by Kevin Hautigan

    What to Know If You Want to Land a Political Internship

    A political internship is something revered by many college students, but finding the right one, and then being selected for it, can seem like a daunting challenge. Still, the benefits of working to further the causes you are passionate about and learning the ins and outs of the political world make the pursuit of a political internship worthwhile! Here are three dos and three don’ts for landing an internship in politics. Do #1 DO take advantage of career oriented resources on campus.…
  • Creative Mediums for Your Independent Expenditure Campaign

    IE Creative Mediums
    Posted on Jun 13, 2019 by Shelley Rees

    Go Outside the 300x250 Box with your Independent Expenditure Campaign

    Since independent expenditure campaigns often play the role of filling any gaps and bolstering candidate campaign messaging, they have the opportunity to use creative options that a candidate may not be able to afford. If you have the resources, you might as well use your dollars to run ads on platforms where they can make more of an impact. They may also push you to make more creative ads than you might on more traditional mediums. Below are a few mediums you might want to…
  • Video Buying Options for Independent Expenditure Campaigns

    Blank tvs up on a wall
    Posted on Jun 10, 2019 by Lizzie Kendrick

    Understanding the Different Terms and Tactics for Incorporating Video Into Your Independent Expenditure Campaign

    It’s 2019, so by now you’re probably well aware that television extends beyond traditional broadcast and that your independent expenditure campaign’s paid media plan probably should as well. But what is the difference between all these different video buying terms and which tactic is the best for your campaign? We’re here to break it down for you.   Connected Television The first term we are going to tackle is connected TV. This…
  • Independent Expenditure FAQs

    Green question mark made out of rubber with holes on a gray backdrop
    Posted on Jun 06, 2019 by Claire Regan

    What Is an Independent Expenditure? (And Six Other Independent Expenditure FAQs Answered)

    While we’ve given tips on how to run independent expenditure campaigns in the past, we wanted to take a few steps back and answer some basic independent expenditure FAQs. From simply defining what an independent expenditure is to discussing contribution limits, this article aims to provide background and clarity on IEs and how they work.   What is an independent…
  • How Is Independent Expenditure Mail and Candidate Campaign Mail Different?

    a bunch of mail on a wooden table
    Posted on Jun 03, 2019 by Ben Holse

    What Are the Main Differences Between Independent Expenditure Mail and a Candidate’s Mail?

    While they share a number of similarities, independent expenditure mail and candidate campaign mail also have quite a few differences. Both independent expenditure mail and candidate campaign mail may have the same primary goal (i.e., getting a candidate elected), but the means that they use to get there can vary. Due to elections law, in most cases independent…
  • How Can I Find Out What an IE Is Spending on Digital?

    money symbol made out of money
    Posted on May 30, 2019 by Sophie Thurber

    IEs Have Gone Digital.

    Unlike TV or radio, digital IE spending doesn’t come with an easy competitive report to help you track who is spending what and where. It’s a bummer, I know. That said, in their efforts to stave off regulation, oversight, and additional congressional inquiries (or maybe I’m too cynical and it’s actually out of the kindness of their democracy-loving hearts), many of the large platforms have started to provide real-time databases for political advertising. To find out what an IE is spending, it will certainly help to know…
  • To Parody or Not to Parody: Direct Mail IE Edition

    Albuquerque mail piece that reads, "Don't let crime break alburquerque"
    Posted on May 27, 2019 by

    Tips for Using Parody in Your IE Direct Mail

    When it comes to making memorable direct mail for your independent expenditure campaign, the use of parody can be your best friend. Parodying (or even just dropping casual references to) a TV show, movie, book, or song to show that a candidate isn’t fit for office can make for a great IE contrast piece. The question is, how far can you go without putting your political campaign at risk of violating copyright laws? We’ve referenced everything from Breaking Bad to Are You Smarter Than a Fifth Grader?…
Receive EMAIL UPDATES from The Campaign Workshop blog!

Lastest Blog Posts

The Resist List
Resist List 2019: fist with colorful confetti flying off of it