The Campaign Workshop Blog

How to Find the Right Ads for Your Digital Advocacy Campaign

There are so many different types of ads that it can feel overwhelming to choose which ones to use for your digital advocacy campaign. You can certainly use all of them, but there are some that are likely better suited to your campaign than others, depending on your goals. Static Ads Static ads build scale because there is so much inventory available for them. These are ads that don’t move and are seen across mobile and desktop on almost every website. The key for static ads is to…

Create a Protest Sign That Will Stand out in a Crowd.

It’s been 2 turbulent years since the Trump administration took office and people continue to voice their frustration by carrying protest signs at marches. Grassroots movements are popping up everywhere. Individuals influencing action is what will move our nation forward. Even a scrawled cardboard sign can make an impact. So, when you’re looking to make an impact with a protest sign, don’t forget that your design is just as important as your message. Legibility, layout and contrast are key…

What CPA Campaign Options Work Best for Advocacy Campaigns?

One of the best ways to get a legislator’s attention or grow support for your advocacy organization is through a CPA campaign. CPA stands for cost per acquisition, which means that the campaign is priced out based on the cost for each signature you acquire, usually via a petition campaign. Advocacy organizations often use petitions to show widespread support for a specific issue or to grow their membership and action taker base. The most common and traditional way to run a CPA campaign…

Thinking of Starting a Community Advocacy Campaign But Don’t Know Where to Begin? Follow These Simple Steps.

Launching a community advocacy campaign can seem intimidating – where would you begin? There are countless campaign tools available to you, but they don’t mean anything if you don’t know what to do with them. In this blog post, we’ll break down how to start a community advocacy campaign into simple, digestible steps, using the example of someone…

How do you leverage grassroots advocacy? Start with a cup of coffee.

Grassroots advocacy and one-on-one conversations are highly effective parts of your advocacy toolbox. Even in the modern world of advocacy with all of the gadgets and technology at your disposal, personal relationships really do still matter. Too often, advocates tend to think that the only way to win on their issue is with multi-layered advocacy programs. They think that they need…

Advocacy Mail: List Building with Reply Devices

Advocacy mail  does not always get the credit it deserves. Part I of this post takes you through the basics of putting together a letter package for your advocacy mail campaign. Part II walks you through making the most of a letter package that includes a reply device (buckle up!). Assuming that you’ve formulated your…

Using Testimonials in Your Advocacy Campaign

One way to move the needle in your advocacy campaign is to highlight the human impact of your issue. By recruiting community members who have been directly affected by your issue to share their stories, you can make the seemingly arbitrary stakes of policy decisions more tangible for people. As author Tayari Jones put it in speaking about the experiences of the families of incarcerated individuals at a recent…

The Power of Instagram: Telling Your Campaign Story

If you're running a campaign on a tight budget and have an important story to tell, Instagram can help. Not only is it completely free, but it’s also easy to use. With more than one billion monthly active Instagram users, it would be wise to get on the “Instagram train” now! In this day and age, we are flooded with so much information on our social media channels – whether it’s the must-have product or the next place to vacation in 2019. One way to get your story out on Instagram and cut…

Power Mapping for Advocacy:  Define Targets and Achieve Your Advocacy Goals.

What is power mapping? Power mapping is a very useful advocacy tool especially when you and your organization have limited time and resources. Power mapping can be used to target the key decision-makers or influencers needed most to achieve policy wins, allowing you to map those with voting and decision-making power over an issue you are advocating for. The origins of the power map are hard to pinpoint, but organizers have been using it for decades to run more…

Can Your Digital Advocacy Campaign Have It All?

We often find that a digital advocacy campaign is expected to meet multiple organizational goals at once. Unfortunately, you can’t really have it all. So how do you choose an objective and what digital strategy is likely to achieve it? Setting an Achievable Goal An achievable digital advocacy campaign goal is something you can assess with the metrics available. For example, your organization’s end goal might be to get a ballot measure passed or to put pressure on a legislator, but those objectives…