The Campaign Workshop Blog

Young voters have some interesting and important habits that your campaign needs to know about.

If conventional wisdom holds that young people are uninterested in politics, then the past two election cycles have been anything but conventional. According to the Center for Information and Research on Civic Learning and Engagement (CIRCLE) at Tufts University, young people are more interested in politics than ever before. From the 2014 to the 2018 midterms, turnout among young voters doubled…

An Advocacy Website RFP Can Help You Build A Winning Website

This is often the time of year when folks think about updating or building a new advocacy website. You may have a had the same website for years now, the look is stale, the platform is old, integrations are bad, and your site is not achieving the goals you would like it to. If your team is thinking it is time to update or redo your website but is unsure where to start, this is the resource for you. Before you send out an advocacy website RFP or just rehire the folks who built the last…

Field Strategies That Get Results During COVID-19

Field strategies are an important part of campaigns, especially for voter contact, data collection, GOTV, and persuasion. Whether you are running a public affairs campaign or a political campaign, field strategies won’t get the yield you were hoping for if you don’t have the right planning, preparation, and field strategies behind them. Now, during COVID-19, the importance of setting goals is greater than ever. Make sure you have a complete plan before you deploy any field strategies or other…

15 Effective Advocacy Campaign Tips for Public Affairs Campaigns

Running an effective advocacy campaign takes skill and planning. No matter how big or how small your effort is, having some basic structure can make a huge difference in your assets and results. Here are fifteen tips to run a winning advocacy campaign: 1.    Have clear and measurable goals for your advocacy campaigns. Primary and secondary goals are important for effective advocacy campaigns. Be sure you understand what they are from the beginning, and don’t confuse your goals…

Red Tag Political Mail, Does Your Mail Qualify?

Red tag political mail is a mystery to some. You may wonder how the United States Postal Service (USPS) treats the massive amount of campaign mail that moves through the postal system each election. The "secret" is red tag political mail US postal service tag 57 – a container tag that is designed to give more visibility to political mail, so it is given expedited status but sent as bulk mail. We write about this in our…

A Political Communication Strategy Needs Good Speechwriting 

Every good political communication strategy should include a plan for speechwriting. Even if your campaign doesn’t anticipate churning out a ton of speeches, make sure you have a process ready to go for writing and finalizing speeches. If you’re running for office even at the local level, chances are you’ll want to have a speech prepared at least for Election night. If you’re intimidated by the speechwriting process, don’t panic—you can follow a simple formula to write a good speech.…

Beat an Incumbent? Can Your Candidate Win Answer These Questions First.

Incumbents are hard to beat. Campaigns start out with great intentions, but if you want to beat an incumbent, 94 percent of the time, challengers- (non -incumbents) will fall short. Many folks try, but on average, only 6 percent succeed in their quest to beat incumbents. Why do incumbents lose? Asking this question is a good place to start for challengers looking for a path forward. Most…

 Member Communication Strategy: Tips to Amp Up Outreach

For organizations large and small, member communication is the key to activating your people ahead of elections and key legislative votes. Depending on the size and nature of your group, your membership may be 1) unified around clear shared goals, or 2) dedicated to the same overarching values but at odds when it comes to the means for achieving them.  No matter your situation, take the time to talk to your members about their priorities and experiences to understand the issues that drive…

Lame Duck Sessions: Achieve Advocacy Goals  With Strategy

Lame duck session should not come as a surprise. After election season is over, it’s easy to just want to hole up, make sour dough bread, chicken soup and shut off your political brain for a while. But across the country, as well as in Congress, we are about to go into the legislative season and lame duck sessions. Now is the time to be prepared for short-term and long-term legislative and advocacy fights ahead. As we prepare for…

Lobby Day Tips: Make Your Virtual Lobby Days Impactful

How can you get the most out of your Virtual lobby day? Every year groups go to Washington, D.C. or their state Capitol to try and impact legislation. At the same time, they are there with a dozen other groups doing lobby visits and it’s even hard to get nonprofit lobby days on the calendar. Lobby days can be a complicated business, but we’re here to help. Bottom line: If you want to make virtual lobby visit count, you need to think ahead and have a real plan. COVID-19 UPDATE: Especially…

Political Advertising:  Choose The Right Medium for Your Campaign

Choosing the right political advertising for your political campaign can make the difference between winning and losing. Which political advertising medium a campaign chooses depends largely on their strategic objectives, targets, and, of course, budget. Below is a very general overview of the most common modern candidate campaign communication mediums and their pros and cons. Remember, the key to success is often found in sending a cohesive message across multiple advertising…

Seth Masket: The Democratic Party & Learning from Loss

Seth Masket is a professor of political science and the director of the Center on American Politics at the University of Denver. His academic and research interests include political polarization, state and local politics, and campaigns and elections. Professor Masket is a regular contributor to FiveThirtyEight and the Mischiefs of Faction Blog. His latest book is Learning from Loss: The Democrats, 2016-2020, which explores…

Texting for Advocacy: Issue Advocacy & Public Affairs SMS Tactics

Are you texting for advocacy yet? If you’re a nonprofit working in the advocacy arena, you should be thinking about incorporating SMS (or texting) into your issue advocacy communications program. If you are looking for texting tools for advocacy, check out our list of 100 campaign tools. Texts are, in many ways, a very personal mode of communication – a quick way to…

Campaign Walk Cards: What to Consider When You Write Walk Lit 

Campaign walk cards are an important element to any field strategy. They give your canvassers something tangible to discuss at the doors and are a great way to introduce your candidate to voters. Unfortunately, a lot of campaigns create walk cards the wrong way. Below is advice on producing great political walk cards. How Do I Get Started?  For many voters, your campaign walk cards will be their first interaction with your candidate. As such, you want to make sure they stand out and…

Campaign Message: Make a Winning Contrast - Use the Seven Cs 

When I was a student at American University in the mid to late ’80s I had some remarkable teachers. Joel Bradshaw and Peter Fenn taught me about campaign message with a method I have never forgotten. They called it the Seven Cs. I am still a big fan of this method to remember the components of a good campaign message. If you can incorporate all seven Cs in your message you will be smooth sailing. 1. Clear Make your message easily…