The Campaign Workshop Blog

Josh Greene is the CEO of The Mather Group - where he focuses on utilizing Wikipedia, SEO, retargeting and pay-per-click (PPC) as means to improve clients’ online presence and website traffic. Josh worked in corporate marketing before starting the Mather group and has a keen understanding of how SEO and web presence can enhance a brand. This week, we asked Josh 7 questions about his work.

Julie Rodgers is a writer, speaker, and leader in the movement toward full inclusion for LGBTQ people in Christian communities. Rodgers has been featured in Pray Away, a documentary about the “pray the gay away” movement, where she talks about her experience as a survivor of conversion therapy.

Delegate Danica Roem serves as delegate for Virginia House District 13. Roem served as the first openly transgender in any U.S. state legislature. With a background in journalism and a passion for improving citizens quality of life, Danica was inspired to help solve the issues which she reported on everyday throughout her journalism career.

During this midterm election season, the media landscape is an important place for campaigns and organizations to look as they plan for the fall.  As we continue to see, all elections in the US have become more and more nationalized.

Supply chain issues are real for political campaigns and nonprofit organizations. So, if you are running any kind of campaign in 2022 or 2023 be prepared. The supply chain issues will cause stress when it comes to voter and member outreach in 2022.

Once you’ve decided to run for office, one of the first things you’ll have to do is think about campaign structure. Define your campaign roles— paid and unpaid— and write out campaign job descriptions that will help you build a winning campaign team.

For groups and organizations that are interested in getting a measure on the ballot, signature gathering can be a costly, time-intensive, and pain-staking affair. You’ll need to raise the money to pay an expensive field consultant to manage the process for you. There’s a steady unease about hitting your numbers, and all of this is compounded with the stress of knowing that the success of your effort hangs in the balance.

Political news moves at a breakneck pace, and while following along on social media can be a great way to keep up with the latest blips on the screen, we also like to read a handful of political newsletters before stepping into the office. Sometimes even our own.

If you’re a member of an organization that has spotted a need for change but doesn’t know how to make a meaningful impact alone, coalition building may be the answer for you. Though you may know the change you want to make, the hardest part is figuring out how to get started. Do you have enough resources, money and otherwise, to make this happen?

Is crypto for political campaigns something my campaign should spend time on? For most campaigns, the answer is no. Few folks understand crypto but there is pressure in the world of campaigning when it comes to crypto and NFTs. My focus on NFTs and crypto has mainly been on the non-profit space (501c3s and 501c4s). I think in those instances there are clearer lines on how nonprofits can benefit from them. There are real incentives for donors to donate crypto to 501c3s. You can learn more about that here.

But, to do member communications right you need to plan way ahead. In this post we revisit an endorsement process and help define ways to promote and streamline goals for endorsements and recommendations.

Do you work at a remote company? Learn how The Campaign Workshop became a permanently remote company in April of 2020. Like many companies, the pandemic made us rethink our workplace and appreciate the benefits of a remote model.

Facebook campaign strategy - can be frustrating,  but as you plan for elections you need a strategy to navigate and plan for paid and organic content, especially as Facebook continues to change their rules for targeting.

Advocacy message development can be challenging. Join us as we go through the basics of developing an advocacy message, as well as more advanced steps to build an advocacy message that goes the distance.

Thinking about how to use QR codes for politics and advocacy? Whether you are in politics, membership, or advocacy spaces and do any kind of targeted communication, you need to think about how QR codes can be useful for your work and what the limitations are.

As the use of cryptocurrency, such as bitcoin, grows, more and more nonprofits are accepting bitcoin donations, but what are the upsides and downsides of taking crypto donations? Should all nonprofits get on the crypto donation caravan? Read for our take on cryptocurrency for nonprofits.

A political campaign website is one of the most important early investments a campaign can make. Your website gives voters a place where they can learn more about your campaign and where you can spin your narrative however you want. Until recently, websites costed thousands of dollars to develop and required many months of careful planning and plenty of time to build.