The Campaign Workshop Blog

Win Your Primary with Direct Mail!

Direct mail can be your campaign saving grace. Running for office can be overwhelming. There is a steep learning curve with very little room for error and a lot to consider. Always remember that once you formulate a strong, clear message for your campaign, the most important part of a primary campaign is getting that message out to voters. What better way to do this than via direct mail?   Why mail? It's efficient: In fact, sending direct mail is the most cost-efficient way to send voters a paid communications…

Keep Your Direct Mail on Point and on Time

Building a strong direct mail program for your political campaign doesn’t have to involve the amount of back-and-forth you may expect (or fear). Having a clear dialogue and a shared understanding of goals between the political consultant and the campaign team from the get-go can streamline the process and reduce the number of headaches for both parties along the way. We view the process of working with clients as collaborative and enjoy putting in the effort to make sure both we and the campaign can be…

Here Are a Few Tips to Avoid Common Mistakes and Make Smart Choices When Planning a Successful Independent Expenditure

An independent expenditure is an effort that expressly advocates for or against a candidate which is not made in coordination with any candidate campaign by a third party entity. When planning an independent expenditure campaign for or against a particular candidate it’s important not to make these three common mistakes.   Fill the Gaps When starting your IE planning process, you will need to figure out the best way to achieve…

What to Know If You Want to Land a Political Internship

A political internship is something revered by many college students, but finding the right one, and then being selected for it, can seem like a daunting challenge. Still, the benefits of working to further the causes you are passionate about and learning the ins and outs of the political world make the pursuit of a political internship worthwhile! Here are three dos and three don’ts for landing an internship in politics. Do #1 DO take advantage of career oriented resources on campus.…

Go Outside the 300x250 Box with your Independent Expenditure Campaign

Since independent expenditure campaigns often play the role of filling any gaps and bolstering candidate campaign messaging, they have the opportunity to use creative options that a candidate may not be able to afford. If you have the resources, you might as well use your dollars to run ads on platforms where they can make more of an impact. They may also push you to make more creative ads than you might on more traditional mediums. Below are a few mediums you might want to…

Understanding the Different Terms and Tactics for Incorporating Video Into Your Independent Expenditure Campaign

It’s 2019, so by now you’re probably well aware that television extends beyond traditional broadcast and that your independent expenditure campaign’s paid media plan probably should as well. But what is the difference between all these different video buying terms and which tactic is the best for your campaign? We’re here to break it down for you.   Connected Television The first term we are going to tackle is connected TV. This…

What Is an Independent Expenditure? (And Six Other Independent Expenditure FAQs Answered)

While we’ve given tips on how to run independent expenditure campaigns in the past, we wanted to take a few steps back and answer some basic independent expenditure FAQs. From simply defining what an independent expenditure is to discussing contribution limits, this article aims to provide background and clarity on IEs and how they work.   What is an independent…

What Are the Main Differences Between Independent Expenditure Mail and a Candidate’s Mail?

While they share a number of similarities, independent expenditure mail and candidate campaign mail also have quite a few differences. Both independent expenditure mail and candidate campaign mail may have the same primary goal (i.e., getting a candidate elected), but the means that they use to get there can vary. Due to elections law, in most cases independent…

IEs Have Gone Digital.

Unlike TV or radio, digital IE spending doesn’t come with an easy competitive report to help you track who is spending what and where. It’s a bummer, I know. That said, in their efforts to stave off regulation, oversight, and additional congressional inquiries (or maybe I’m too cynical and it’s actually out of the kindness of their democracy-loving hearts), many of the large platforms have started to provide real-time databases for political advertising. To find out what an IE is spending, it will certainly help to know…

Tips for Using Parody in Your IE Direct Mail

When it comes to making memorable direct mail for your independent expenditure campaign, the use of parody can be your best friend. Parodying (or even just dropping casual references to) a TV show, movie, book, or song to show that a candidate isn’t fit for office can make for a great IE contrast piece. The question is, how far can you go without putting your political campaign at risk of violating copyright laws? We’ve referenced everything from Breaking Bad to Are You Smarter Than a Fifth Grader?…