• Election Stress: How Can You Deal Election Week Stress?

    Stressed woman with laptop
    Posted on Oct 29, 2020 by Joe Fuld (he/him)

    Election Stress Is Real, What Can You Do About It?

    As someone who has been in the world of elections for 30 years, election stress has been a constant in my life and those around me. But this year it is even more  stressful - https://www.apa.org/news/press/releases/stress/2020/sia-mental-health-crisis.pdf To be clear, I don’t consider myself an expert in election stress, but I have dealt with it for a long time and want to share strategies and…
  • List Matching For Digital Politics & Advocacy

    list matching
    Posted on Oct 22, 2020 by The Campaign Workshop

    List Matching: The What, Why, and How of Digital Targeting

    Political advertising can be expensive, so it is imperative to make sure that every dollar is well spent. A big chunk of that change will go towards figuring out who you want to serve your ads to and where, whether for conversion or eyeballs. Over the past few years, methods for creating ad universes have evolved to become more precise and granular – enter list matching.   The What: List matching is a way to create targeted universes by combining an existing list with the online…
  • Hal Malchow - 7 questions on 42 Million to One

    Voting Machine Hal Malchow
    Posted on Oct 21, 2020 by Joe Fuld (he/him)

    Hal Malchow: 7 Questions on  42 Million to One 

    Hal Malchow is the former Chairman of MSHC partners, which was a political consulting firm that pioneered the use of statistical modeling and control group experiments in politics. His work in changing campaign politics is chronicled in Sasha Issenberg’s 2011 book, The Victory Lab, The Secret Science of Winning Campaigns. Over his career, Hal has worked for five Democratic presidential nominees. His first political thriller, No Popes in Heaven, was published in 2018. His new book, 42 Million to…
  • Get Out the Vote for Political and Voter Turnout Campaigns

    "Vote here" sign hanging outside
    Posted on Oct 15, 2020 by
    Get out the vote, better known as GOTV is the final phase of any campaign. The whole point of this phase is in the name: get your voters out to vote. This phase applies to electoral campaigns, voter turnout campaigns, and independent expenditure campaigns. As long as your ultimate goal is to achieve a certain number of votes on Election Day, you are going to want to GOTV—you are going to want to reach out to your voters in the last few weeks of your campaign and make sure they have a voting plan and that they go out and successfully vote. There are…
  • Vote by Mail FAQs

    Woman looking at mail in ballot by a mail box - Vote by mail
    Posted on Oct 11, 2020 by
    Vote by Mail - What, Why, Who, When and How A hot topic for this coming election is how many people will vote by mail. With COVID-19 still rampant in the U.S., voting by mail will be a critical part of the November 3rd election. But whether or not you’re eligible to vote by mail depends on where you live, even down to the county level. Read on to find out more information on how to vote by mail.   What does it mean to vote by mail? Voting by mail is pretty self-explanatory. After you receive a ballot in the mail from the governing body of your state/…
  • Deep Canvassing in a Pandemic: A Complete Guide

    Two women chatting in park with masks on
    Posted on Oct 08, 2020 by Eric Fischer

    How to safely use deep canvassing to persuade voters

    Deep canvassing is a growing tactic for voter persuasion that uses longer, two-way conversations.  Campaigns, especially electoral campaigns, are always on the lookout to find the most efficient and effective way to persuade voters to support their cause.  In the past, door to door canvassing and phone campaigns were a staple of field operations to identify and persuade voters to vote for…
  • Black Lives Matter: How to Talk to Your Family About It

    Black woman with palms facing camera saying "Stop Racism". Black Lives Matter
    Posted on Oct 07, 2020 by

    Black Lives Matter Movement A Conversation About What It Is and Why We Need It.

    Black Lives Matter.  Across the country and around the world, we have seen protests demanding an end to systemic racism and police brutality in our country as well as justice for the recent murders of George Floyd, Breonna Taylor, Ahmaud Arbery, Tony McDade, Rayshard Brooks, Elijah McClain and countless others.  The Black Lives Matter movement and others like it are incredibly impactful. Social activists are at the forefront, demanding attention be…
  • How to Guide: Campaign Logos

    Colored pencils vertical, on dark turquoise background
    Posted on Oct 05, 2020 by Martín Diego Garcia (he/him)

    A Guide to Building a Clear and Simple Campaign Logo

    Mixing Text with Visuals  The advertising world is well-versed in using and exploiting the visual language of typography to convey messages that go beyond the overt, verbal language on the page. Cal Swan, author of Language and Typography, says, “These two distinct areas often come together in practice as there is clearly a very strong relationship between the conception of the words as a message and their transmission in visible form.” Nowhere is this more important than in political…
  • Wacky Ways to Make Presidential Election Predictions

    Monkey and kids wearing tin foil hats and 3D movie glasses with radio and notepad
    Posted on Oct 02, 2020 by Joe Fuld (he/him)

    Presidential Election Predictions Can Be Made in Pretty Weird Ways

    Looking for accurate presidential election predictions? As Election Day approaches, it seems like every news channel will reference the latest polls or how many points ahead Trump or Biden are in the race for the White House. But as scientific and data centric as polls can be, there are a few unconventional ways to make presidential election predictions, and…
  • GOTV: Get Out The Vote - Voter Turnout Strategies

    GOTV -  Get Out The Vote letters in the word vote hanging off a clothesline
    Posted on Oct 01, 2020 by The Campaign Workshop

    GOTV:  Get Out The Vote - Voter Turnout Strategies 

    Get Out the Vote (GOTV) or Voter turnout, describes a campaign strategy for candidates or organizations to get eligible voters to head to the polls or return their ballots by Election Day,  GOTV is an essential part of any campaign strategy and can make the difference between winning and losing an election. There are a variety of ways to improve voter turnout, including  canvassing, campaign mail, digital ads, TV, radio buys, phone and text banking. Learn our tips for Get Out The Vote - Know…
  • Presidential Election Predictions, Are They Accurate? | Predicting Elections 2020

    Presidential Election Predictions Crystal ball sitting on a map
    Posted on Sep 30, 2020 by Joe Fuld (he/him)

    Presidential Election Predictions for 2020 

    We are often asked to predict the future in politics—especially when it comes to Presidential Election Predictions However, being a political consultant does not mean being the best judge of what will happen on Election Day. We are determined to help our candidates win, and that can make us less objective in predicting electoral odds than we should be. In other words, wanting to win is not always a predictor of actually winning. Check out our podcast on…
  • Debunking the Myth of Mail-In Ballot Voter Fraud

    Pile of mail-in voting envelopes and "I Voted" stickers and an American flag
    Posted on Sep 28, 2020 by Elena Veatch

    Mail-In Ballot Voter Fraud Is Extremely Rare

    Mail-in ballot voter fraud is the biggest problem that doesn’t exist. No one should have to choose between making their voice heard in a pivotal presidential election and risking their life by voting in person during a pandemic. That’s why states have taken measures in 2020 to make mail-in voting easier for and accessible to more voters. This fall, states like California are automatically sending ballots in the mail to all registered voters (rather than just those who explicitly request a ballot).…
  • Early Voting: What Do Campaigns Need to Know?

    Early Voting- Girl holding up VOTE in letters and smiling at the camera
    Posted on Sep 24, 2020 by Ben Holse (he/him)

    Answering Your FAQs about Early Voting in 2020

    Due to the ongoing pandemic, we’ve seen a lot of talk recently about early voting in 2020. But early and absentee voting can be very, very different depending on where you live. While there are states that continue to limit absentee voting, early voting, or both, the trend across the country in recent years has been to make it easier for voters to cast a ballot. For instance, some states like New York and Michigan opened up access to early and absentee voting for the 2020 election cycle pre-COVID-…
  • Third-Party Candidates and Kanye | Down Ballot Races & 3rd Parties

    A map of where Kanye is on the ballot in 2020 as a third-party candidate
    Posted on Sep 23, 2020 by Joe Fuld (he/him)

    Third-Party Candidates are in Your Race? Here is what to do... 

    With a lot of talk about third-party candidates lately, you may be wondering if they can really affect a political race. Well, whether it’s bringing specific issues to the forefront of the race, syphoning off votes from a major party candidate, or even winning the race themselves, third-party candidates can have real impact.  What happens when a third-party candidate runs against you? Republican operatives in a number of states have been working to get Kanye West on the ballot as a…
  • Local Candidates: Common Campaign Mistakes to Avoid

    ice cream cone  dropped on the ground -  Local candidate mistakes
    Posted on Sep 21, 2020 by Ben Holse (he/him)

    Local Candidates- Don't Make these  Common Campaign Mistakes 

    Campaigns for local candidates are different than those for bigger races. While you will still have to work to raise money, local candidates will depend in large part on the community for the resources and volunteers that they need. Local candidates also tend to go without the aid of consultants or those with expensive experience working on a lot of campaigns. Thus, there are often people running local campaigns where it will be their first experience doing this type of work. With…