The Campaign Workshop Blog

Get Your Groove on with These GOTV Campaign Theme Songs

GOTV! We are officially in the last 30 days of the 2018 election cycle. It's time to knuckle up and carry your campaign over the finish line. I wrote earlier about the best songs for a mental break, but now is the time to power through! Time is rapidly passing and it is now or never to increase voter turnout. This list will channel whatever ounce of energy you have left by providing a soundtrack as we get over this last hump. Here are 5 songs to get you through GOTV. Pump It – The Black…

Political Digital Ads: No GDPR but a Growing Variety of State Laws

Election meddling has made national news starting with the General Data Protection Regulation (GDPR), which took effect in Europe this summer. In response, many folks in the states took a look at their own privacy policies and laws surrounding political digital ads to see what they could do better to be more transparent. Companies like Google and Facebook created their own policies to verify users and target who was actually paying for political digital ads. Lawmakers in states…

Harness the power of social pressure to get out the vote

Does social pressure work? We care deeply about social norms. Our desire to be liked and accepted by our peers shapes our behavior more than we’d like to admit. We lie about our bad behaviors and exaggerate our better tendencies to fit in. What’s more, we do things when we think other people are watching that we’d otherwise never bother with. That’s…

Make a plan to vote! How BallotReady can help you improve your GOTV strategy

BallotReady is an online voter guide for local, state and national races. This week, we interviewed Alex Niemczewski to discuss how BallotReady can be used to amp up your GOTV campaign strategy. How can a campaign use your product for GOTV ? BallotReady's Make a Plan to Vote tool is based on behavioral research that demonstrates that voters who make a plan to show up at the polls are far more likely to follow through. Campaigns can use our product to help voters commit…

Reducing voter roll-off will make the difference for your GOTV campaign strategy

In the world of politics, there is an array of confusing and random terms that folks use to describe trends. Voter roll-off is one of them. It is a term that is very important for down-ballot races to understand and fight against. More importantly, voter roll-off can make a difference for your GOTV campaign strategy. Find out how!   What is voter roll-off? Voter roll-off happens…

Marty Stone answers 7 questions on calling cell phones for GOTV

For the longest time you could not call cell phones in an efficient way but now Stones Phones has some exciting new technology to make it easier to call cell phones using volunteers or paid phone banks. We asked Marty Stone 7 questions on calling cell phones for GOTV. He answered our questions here: How can campaigns call cell phones for GOTV? Campaigns and causes can call cell phones with either operators or their own volunteers. On the volunteer side,  we have developed a new…

A Good Digital GOTV Plan is a Must for Today’s Campaigns

A good digital GOTV plan, is not your father’s get out the vote effort. It used to be that GOTV was driven by walk lists, yard signs, door hangers, coffee and doughnuts. But as folks start to focus more on digital GOTV, having an actual plan to push turnout digitally is a must in our interconnected world. You still need the doughnuts and door hangers, but digital will add a layer of outreach that you did not have before. How does digital GOTV work? Digital GOTV works very…

How you should incorporate Pandora digital radio into your GOTV strategy

As Election Day approaches, it's important to get to work on your GOTV strategy. This week, we interviewed some folks from Pandora Radio - a music streaming service - about how political campaigns can integrate digital radio to improve their 'get out the vote' strategies.  Why Should Campaigns Use Pandora as a part of Their GOTV Strategy? With the explosive growth in audio streaming (IE Music, Podcasts, etc) Pandora remains the #1 music platform with an average of 24 hours…

Plan for a winning digital ad campaign

Looking for a winning digital ad campaign? These days every campaign has some kind of digital ad component to it, but how does that result in electoral outcomes? Results vary and really depend on what kind of campaign you’re running. Here are some clear steps to develop a winning digital ad campaign. Strategy first Understanding your overall campaign strategy and the role digital plays within that strategy is important. Having a priority about who your campaign needs to reach and what you are trying to do…

How Four Progressive Minority Candidates Go Bold to Energize Their Campaigns

A decade after Obama’s historic rise and win broke convention by galvanizing millions of disaffected voters to believe “Yes, We Can,” and raised the bar on political branding to new heights, not many candidates, from high-profile to local, have dared to progress beyond that level of craft. Most candidates prefer the trite-and-true approach where their personality tends to take a backseat to a candidate’s level of patriotism in a splashy array of color and stale stars…