GOTV What Is It? Get out the Vote-Defined

Posted on Nov 02, 2016 by
The Campaign Workshop
Get Out The Vote

GOTV, Not Your Father's Get out the Vote/GOTV Plan:

GOTV (gee-oh-tee-vee) stands for Get Out The Vote and is used to describe a strategy for ensuring that voters who are most likely to vote for your campaign actually do so. It sounds simple, but there can be many hurdles, and remember: your opponent is doing the same thing.

State and Local Laws Matter:

There are a couple of key differentiations in your standard GOTV program strategy, and they are mostly based on election rules. Before you start to craft any GOTV program, make sure you know the laws about voting in your campaign’s district. It would be a shame to lose an election because you didn’t know your potential voters could register and cast a ballot on the same day, or that early voting is limited to voters who have petitioned to belong on a permanent early voting list.

After you have learned what the rules are around voting, begin to craft a game plan about making sure your targeted voters get their votes cast.  Then, start applying tactics to those ideas.  Do this early on in your campaign planning—don’t think of GOTV as the final lap of a marathon. Rather, everything you do in your campaign should lead up to and reinforce your GOTV strategy.

Common GOTV tactics for ensuring voters get their ballots cast:

  • Call identified supporters to work through a voting plan with them a night or two before Election Day.
  • Have volunteers at the ready to help folks with mobility issues get to the polls.
  • A member of the team should go and poll watch in key precincts, and if possible, at all polling locations. Just to ensure there are no shenanigans, and things are running smoothly.
  • Get a list of folks who have requested absentee ballots and send those who fit your target voters’ information about your candidate.
  • Switch your door-knocking speech from persuasion (“You should vote for me because…”) to voting (“Your polling place is St. Michael’s school, do you have a plan to stop there and cast a vote for my campaign next Tuesday?”)

There are about a million other tactics campaigns have done to ensure GOTV success, and even more that have failed. Please also check out our GOTV/get out the vote resource guide.

Drop us a note and tell us your favorite GOTV story, or check out our Get Out The Vote ebook for more GOTV tips. 


New Call-to-action

Let's Talk

Our team has worked for candidates and causes, big and small, across the country.

Receive EMAIL UPDATES from The Campaign Workshop blog!