The Campaign Workshop Blog

Let’s face it, campaign fundraising is hard, and call time is often the most dreaded part of it. No candidate wants to press pause on the many other duties of their campaign to dial for dollars. Every candidate will say the same thing: “I just hate asking people for money!” But whether you’re running for town supervisor or president, call time is a critical part of campaign fundraising efforts—and therefore, a critical part of every campaign.

Good data makes all the difference in building an effective Democratic direct mail program. Understanding your voter file access options is critical to laying the groundwork for a strategically targeted voter communications campaign. What’s more, knowing the ins and outs of voter file models and other data points will help you maximize your resources—after all, you can’t afford to target every voter in your electoral geography.

Writing a campaign mailer for a judicial candidate presents many challenges. For most legislative races, it’s easy to say that you’ll “stand up for affordable healthcare” or “fight for a living wage.” But judicial candidates often can’t come out for or against a particular issue. If they do, they may have to recuse themselves in the event that they win and one of those cases comes before them as judge.

Political campaign ads are part of every election cycle and we’re rounding up some tips on how to get the most for your campaign. In this post, we’re focusing on digital ads. Digital ads tend to be more cost-effective than TV, so you can reach a wider audience with a smaller budget. Where you run your ads and on what platforms is determined by your budget, target audience and the size of your race.

Say it! Say it loud and say it proud. Political communications can spread fast or move like molasses depending on how you use it. We live in a world where political and advocacy campaigns have a lot of ways to communicate and influence their community advocates and opinion leaders.

Native ads have become popular over the past few years, but can you use them for political campaign ads?

Political direct mail, even in the digital age is a critical part of any campaign’s communications program. Not only is it cost-effective and efficient, but it is also an impactful way to target and communicate with potential voters. Therefore, when hiring a Democratic direct mail firm, you want to make sure you choose the firm that will produce the best product for your campaign.

Gavin Edwards is a three-time New York Times-bestselling author and public speaker. Throughout his career, he has written twelve books and made appearances on NBC’s Today show, VH1’s Behind the Music, and NPR’s All Things Considered. The common thread between Gavin’s praised writing and skilled public speaking is his ability to tell a story in an effective and engaging way.

Picking a political consulting firms is not an easy decision. This is, after all, going to be your largest expenses, so it’s important that you get it right. Hiring the right consultants cannot guarantee you a win but hiring the wrong ones can guarantee you a loss. Below is a step-by-step guide on how to hire a political consulting firm.

When planning your overall campaign strategy, political campaign ads play an important role, however they are not without their issues. One of the biggest problems with digital campaigns is that they are not tied closely enough to your overall campaign strategy. Digital tools are an important vehicle to help you reach your overall political goals and should be thought of as such.

If you work for a health advocacy group and are in search of advocacy strategies that apply to your specific industry, then you’ve come to the right place. In this blog we outline strategies that will help you maximize your impact, increase engagement, and move people to the polls on your behalf.

While digital advertising is always in flux, in the past two years and even the last few months there have been a whirlwind of changes for political campaign ads and it’s caused some uncertainty in the industry. While we don’t have a crystal ball to see into the future of political advertising online, there are some pretty sure bets you’ll want to keep an eye on a couple of trends in 2020. Read on below to find out what we’ll be watching carefully in 2020.

At The Campaign Workshop, we encourage and work to keep an open dialogue with our clients. When hiring a Democratic direct mail firm (or any political direct mail firms for that matter), there are a number of important questions that you should be asking during the hiring process.