The Campaign Workshop Blog

Deno Seder is an expert in political advertising and crafting advocacy and political videos. He has worked with candidates across all levels of government, for various advocacy groups, and on ballot measure campaigns. From creating video ads urging voters not to cast a ballot for Donald Trump to aiding in the effort to ban Greyhound dog racing in Florida, Deno has a wide array of experiences in the political space.

Eric Schnure is a former speechwriter for Vice President Al Gore who has been a freelance writer and communications consultant for over 20 years. Eric has spent his career helping elected officials, business and nonprofit executives, and entertainers hone their public speaking. He is known for incorporating humor into his speechwriting which led him to cofound the Humor Cabinet, a communications consulting firm.

With platforms like Squarespace and WordPress, it’s become pretty easy for campaigns to set up their own political campaign websites. That being said, now that the average joe can build a website without a backend developer, it’s now harder for a website to be seen via organic search. Simply put, there’s a lot of crap out there that your site is competing with.

EveryAction offers a suite of digital, fundraising, and organizing tools for nonprofits all in one unified platform. In this 7 questions interview they talk about the exciting changes they are making to their platform in the new product roadmap and how nonprofits can better use digital tools to achieve their goals. 

Now more than ever, digital programs are integral parts of almost any political campaign and learning how to read a digital report is crucial. Understanding digital reports not only allows you to understand how your digital campaign is performing, but also allows you to make optimizations to ensure that you are making as large of an impact as possible.

Joshua Habursky is the Founder and Chairman of the Grassroots Professional Network (GPN), an organization that helps associations, corporations, and government agencies develop skills in the world of grassroots advocacy. Joshua is also an Adjunct Professor at George Washington University’s Graduate School of Political Management and specializes in advocacy communications. 

Lewis Granofsky is a successful and experienced political and grassroots organizer, and a partner at FieldWorks. He has extensive field experience managing ballot initiatives, community-based marketing programs, canvassing, and activist recruitment.

Whether you're running for city council or congress, hiring a skilled political campaign manager is an essential part of your electoral success. From brainstorming campaign strategies and managing budgets to prepping a candidate for public appearances, the political campaign manager is the backbone of every campaign.

Zvi Band is the co-founder and CEO of Contactually, a CRM that empowers professionals to build authentic and lasting relationships. Zvi is an engineer, an entrepreneur, a developer, and a strategist based in DC. He has been named a Washingtonian Tech Titan three times and has been featured in the New York Times and the Washington Post. Zvi Band's recently published book, Success Is in Your Sphere, dives into the importance of deepening the relationships within your network.

A question we are asked frequently is how a political campaign can assess if they have reached saturation with their digital program. As with lots of things digital, the answer isn’t totally cut and dry, but we have some tips for you to assess whether or not your political campaign is reaching saturation within your target audience.

When you’re setting up a communications program for your political campaign, one of the hardest questions you’ll face is how much your campaign digital budget should be. When you’re thinking through your budget, there are three main factors that will influence how much money you put into digital.